GTM Engineer

Who is Boulevard? Boulevard provides the first and only client experience platform for appointment-based, self-care businesses. We empower our customers to give their clients more of the magical moments that matter most. Before launching in 2016, our founders spent months interviewing salon managers and working behind front desks to understand their pain points so we could design a modern, user-friendly platform that meets the unique needs of their business. Our roots may be in hair salons, but we are built for the broader self-care industry, including many types of salons, spas, medspa, barbershops, and more. Our technology not only helps our customers survive but thrive. Take a look at how we (and YOU) can make that happen . We have an insatiable curiosity and embrace experimentation. We believe that simple solutions require the most sophistication, and we design each and every detail to maximize potential, power, and impact. Do our values match? Read through our story and what we value the most . Our team values and celebrates our diverse backgrounds. Being open about who we are and what we do allows us to do the best work of our lives. We believe in equal opportunity for all, and you should too. Come to the best work of your life at Boulevard. Own the automation engine that powers Boulevard’s next phase of growth. Boulevard is building a high-efficiency, AI-leveraged go-to-market engine as we scale from $50M toward $250M in revenue. As our SDR and AE teams grow, we are committed to scaling productivity through automation, not headcount alone. We are hiring a GTM Engineer to architect and scale the systems that power our outbound, routing, enrichment, and seller workflows. This is a high-impact individual contributor role for a hands-on systems builder who thrives at the intersection of CRM architecture, automation, and applied AI. The ideal candidate is a hands-on systems builder with deep CRM expertise and a pragmatic approach to AI and automation that drives measurable business outcomes. You will report to the Director of Revenue Operations and partner closely with Sales Ops, Marketing Ops, Revenue Enablement, and Analytics to design and operationalize scalable workflows that dramatically reduce manual lift, increase demos per rep, and improve pipeline performance. What you'll do here: Own the architecture and evolution of automation workflows across Salesforce, Clay, LeanData, Gong, and Outreach to support outbound prospecting, enrichment, lead routing, and lifecycle management. Design and operationalize AI-driven enrichment workflows in Clay, including custom prompt logic to extract relevant data from SMB websites where traditional data sources are limited. Define and implement GPT-driven outbound personalization frameworks that improve seller efficiency and increase demos per rep. Design and maintain integrations across Salesforce, Clay, LeanData, Gong, Outreach, and related GTM systems to ensure accurate, real-time data flow and long-te