GTM Readiness & Activation

About the company OpenAI’s mission is to build and ensure that safe artificial general intelligence (AGI) benefits all of humanity. This long-term undertaking brings together the world’s best scientists, engineers, and business professionals to accomplish this. About the team The GTM Readiness & Activation team translates OpenAI’s product innovation into real-world customer impact. We equip customer-facing teams with the knowledge, tools, and frameworks they need to succeed with customers. Our work connects strategy to execution — helping the field understand what matters, how to act on it, and how to deliver measurable outcomes for customers and the business. About the role OpenAI is hiring a GTM Readiness & Activation Manager to drive the activation of key GTM priorities across sales and customer-facing teams. This role focuses on translating company and GTM strategy into clear, repeatable execution in the field. You will design and run programs that help teams adopt new selling motions, operationalize launches, and drive measurable impact in pipeline and customer outcomes. You will work closely with GTM leadership and partner across Product Marketing, RevOps, and Product teams to ensure initiatives land clearly and consistently in field execution. This role is based in New York. We offer relocation assistance to new employees. In this role, you will: Drive the global rollout of GTM initiatives across segments and regions, building scalable programs and enabling teams to adapt them for local markets and customer contexts Define and build repeatable operating playbooks for various GTM initiative types (e.g., launches, vertical programs, operational changes), establishing scalable rhythms for how enablement plans, communicates, and executes these programs across regions and markets Own and run GTM programs end-to-end, defining the program plan and operating cadence, aligning Sales and cross-functional stakeholders, and managing rollout so initiatives land clearly in field execution Orchestrate cross-functional teams across Sales, Product Marketing, RevOps, Marketing, and Product to align priorities, timing, and execution for GTM initiatives Create and ship high-quality, field-ready content experiences and AI-native workflows, such as field content packs and playbooks, messaging hubs, e-learning pathways, and training program materials that help teams execute effectively Ensure GTM initiatives translate into measurable outcomes, tracking adoption of new motions, pipeline generation, and overall GTM performance, and iterating programs based on field signals and data You might thrive in this role if you: Enjoy turning complex strategy into clear, repeatable programs that drive real execution Have experience building and scaling GTM programs in high-growth technology companies Build trust quickly with senior GTM leaders and operate credibly in executive forums Are a clear and effective communicator who keeps complex workstreams aligned, stakeholders informed, and programs moving forward Are comfortable with ambiguity and proactively define the path forward when it isn’t obvious Think in systems and operating rhythms rather than one-off solutions Comfortable working in fast-moving environments where priorities evolve or change quickly Energized by 0→1 work — defining new programs, building the structure around them, and scaling what works Obsessed with pushing the frontier of enablement — building AI-native experiences that help teams learn faster and execute better Basic qualifications: 10+ years in Sales Strategy, Revenue Programs, Sales Ops, Enablement or Sales Leadership, or adjacent GTM roles, with a track record of building programs from zero to scale Experience operating in high-growth SaaS or platform environments with complex, multi-motion GTM Strong executive presence — you earn trust quickly with Sales and GTM leaders through clarity, judgment, and credibility Proven ability to lead complex, cross-functional GTM rollouts across regions and segments, including change management and shifts in how the field sells Strong judgment and decision-making ability in ambiguous environments Strong technical and product instincts — comfort learning technical concepts quickly, engaging credibly with technical stakeholders, and translating product changes into field-ready motions Strong understanding of enterprise sales organizations and how field teams operate in practice Fluency in pipeline mechanics, data insights, and GTM tradeoffs, with the ability to translate signals into decisions and decisions into execution Experience using AI tools or building AI-driven workflows for learning programs or to improve GTM productivity, enablement, or operational processes Preferred qualifications Direct experience in sales or customer-facing roles Experience facilitating trainings, workshops, or field enablement sessions for sales or customer-facing teams Compensation Range: $226K - $251K USD About OpenAI OpenAI is a