Head of Ads Enterprise Marketing

About the Team OpenAI’s mission is to ensure the responsible and widespread adoption of artificial intelligence. In support of that mission, the Marketing team helps deeply understand customer audiences and market dynamics, influence the development of the right products, build sustainable and customer-aligned monetization models, and drive awareness, adoption, and usage across OpenAI’s products and platform. We take a data-driven approach to understand markets, develop monetization strategies, and uncover customer needs that shape product strategy and messaging. We partner closely with Sales, Partnerships, Product, Engineering, Research, Comms, and Design to deliver a cohesive end-to-end customer experience and lead go-to-market efforts for new product launches across channels. About the Role We are hiring a Head of Enterprise Ads Marketing to define and scale OpenAI’s global marketing strategy for enterprise advertisers, agencies, and strategic brand partners. This leader will own how advertisers understand, evaluate, adopt, and grow with OpenAI’s advertising solutions. This is a highly strategic and hands-on leadership role where you will shape the narratives that position OpenAI as a premium advertising platform for the world’s marketers while building the content, thought leadership, events, and demand programs that drive pipeline and long-term strategic growth. You will partner closely with Sales, Partnerships, Product, Finance, Legal, Communications, Research, and Data Science to help establish OpenAI as a trusted leader in the future of AI-powered advertising. This role is ideally based in San Francisco, CA, with a hybrid schedule of three days per week in the office. In This Role, You Will: Define the end-to-end enterprise advertiser marketing strategy across awareness, consideration, pipeline creation, adoption, expansion, and long-term growth. Develop OpenAI’s enterprise advertising narratives, positioning, and messaging architecture across AI-powered marketing, creativity, measurement, and consumer engagement. Build compelling brand positioning that establishes OpenAI as a trusted, differentiated platform for enterprise advertisers and agencies. Lead category thought leadership programs and content strategy that position OpenAI as a leading voice on the future of advertising, AI, creativity, and measurement. Create executive storytelling frameworks and high-impact communications for senior client engagements, keynote presentations, media moments, and industry conversations. Develop strategic sales enablement programs, positioning, and materials that help commercial teams articulate differentiated value across industries, customer segments, and buying audiences. Lead the development of flagship customer stories, case studies, and proof points that demonstrate measurable business outcomes and advertiser success. Build integrated demand generation and account-based marketing programs targeting priority accounts and industries through owned media, partner channels, executive engagement, and industry activations. Define industry-specific narratives and go-to-market strategies across key verticals including CPG, Retail, Automotive, Financial Services, Technology, Entertainment, Telecom, and Travel. Own OpenAI’s presence and narrative strategy at major industry events including Cannes Lions, CES, Advertising Week, Possible, and DMEXCO. Partner closely with Product Marketing and Product teams to translate roadmap innovations into market-ready launches, customer education, and enterprise sales motions. Establish measurement frameworks to track brand perception, executive engagement, pipeline contribution, influenced revenue, content performance, and market momentum, while building and leading a high-performing team over time. You Might Thrive in This Role If You: Have 12+ years of experience in B2B marketing, enterprise marketing, ad sales marketing, product marketing, brand strategy, or strategic go-to-market leadership. Have built or led enterprise advertising marketing programs at a scaled digital media platforms. Deeply understand how enterprise advertisers and agencies make buying decisions, including procurement cycles, executive stakeholders, measurement requirements, and long-term partnerships. Have significant experience developing executive narratives, thought leadership platforms, and enterprise positioning strategies that influence senior marketers and industry decision-makers. Have experience building sophisticated content marketing ecosystems that support both brand leadership and pipeline generation. Have led world-class tent-pole event strategies and know how to convert marquee moments into measurable brand and commercial impact. Have built high-quality sales enablement ecosystems that help commercial teams win complex deals. Are fluent in advertising concepts including brand building, performance media, measurement, attribution, audience strategy, creative effectiveness, and media planni