Head of Growth Marketing

<p>In 1923, Claude Hopkins published&nbsp;<em>Scientific Advertising </em>which many say has the first descriptions of A/B testing and using coupons for attribution. If that weren’t enough of a claim to fame, Hopkins is also credited with popularizing tooth brushing, after a very successful campaign with Pepsodent.&nbsp;</p> <p>Fast forward 100+ years, and Mercury is looking for a Head of Growth Marketing to apply the same mix of rigorous thinking and innovation to Mercury’s growth strategy. We are building radically different banking* and in 2025, we crossed&nbsp;<a href="https://fortune.com/2025/11/07/exclusive-mercury-fintech-valuation-650-million-2025-annualized-revenue-immad-akhund-interview/">$650M in annualized revenue</a> – while being profitable for the past 3 years. But we have even bigger ambitions.&nbsp;&nbsp;</p> <p>As our Head of Growth Marketing, you will be responsible for all functions of growth marketing to acquire new customers (mainly through a PLG / self-serve motion), and monetize and retain our existing ones. You will lead a talented team of marketers, and work hand in hand with sales and product to hit acquisition and revenue goals, bringing Mercury’s bank accounts and financial software to ambitious companies, as well as consumers (<a href="https://mercury.com/personal-banking">Mercury Personal</a> launched to the public in December 2025).&nbsp;</p> <p><strong>Here are some of the things that you’ll do:</strong></p> <ul> <li>Set the strategy across all areas of growth marketing (paid, demand gen, martech, lifecycle, website optimization, SEO/GEO)</li> <li>Think across channels and full funnel – the work doesn’t stop when the customers join, we need to activate and monetize them (we are launching new products all the time)</li> <li>Hire, manage, and develop a team of marketers and agencies (will inherit a talented team of 11)</li> <li>Create a team culture of relentless execution, experimentation, and curiosity (everything from trying new ad creative to trying new technology)</li> <li>Be extremely data driven and be excellent at defining, setting, and reporting on full-funnel KPIs (working with a data science team)</li> <li>Develop strong relationships with sales, partnerships, and product/engineering teams to collaborate on growth strategy across the company&nbsp;</li> <li>Be a crucial voice of marketing leadership; understanding how to hit growth goals while staying true to the brand and putting the customer first</li> <li>Make strong, principled decisions and influence a cross-functional group to execute&nbsp;</li> </ul> <p><strong>There are lots of paths that could lead you to be successful in a role like this; we think the strongest candidates will have some of this experience:</strong></p> <ul> <li><strong>10+ years of experience</strong> in growth marketing, with at least 5+ years hiring and developing people</li> <li><strong>PLG experience: </strong>You’ve worked at startups at Mercury’s scale and larger, and have seen high volume PLG / self-serve acquisition; a bonus if you also have experience with demand gen / sales-led acquisition&nbsp;</li> <li><strong>Breadth in all areas of growth marketing</strong>, with deep expertise in paid, SEO, and martech</li> <li><strong>Proficiency in full-stack of marketing tools</strong>: You know what tools to use and how to use them—or you can figure it out quickly. You’re excited to try new tools to unlock more capabilities in the team. We’re currently using: CustomerIO, Salesforce, Dato (CMS), Rockerbox (MTA), Segment</li> <li><strong>Experimentation mindset</strong>. You understand the importance of testing and scaling what works, and can prioritize tests and find ways to get them out quickly.</li> </ul> <p>The total rewards package at Mercury includes base salary, equity (stock options/RSUs), and benefits.</p> <p>Our salary and equity ranges are highly competitive within the SaaS and fintech industry and are updated regularly using the most reliable compensation survey data for our industry. New hire offers are made based on a candidate’s experience, expertise, geographic location, and internal pay equity relative to peers.</p> <p>Our target new hire base salary ranges for this role are the following:</p> <ul> <li>US employees in New York City, Los Angeles, Seattle, or the San Francisco Bay Area: $294,200 - $367,800</li> <li>US employees outside of the New York City, Los Angeles, Seattle, or the San Francisco Bay Area: $264,800 - $331,000</li> <li>Canadian