Head of Marketing Operations

In 2026, we launched Computer, the defining product for the new era of agentic AI. Millions of people and teams adopt Perplexity and Computer on their own, and our enterprise marketing programs bring in thousands more leads. We've grown this far without a marketing automation platform or a dedicated Marketing Operations team. We're ready to build both. We're hiring our first Head of Marketing Operations. You'll choose and implement our first marketing automation platform. You'll own how every marketing and product lead is enriched, scored and routed. And you'll build the campaign operations, attribution and reporting that connect our B2B and enterprise marketing to pipeline and revenue. You'll report to the Head of Revenue Operations and build a team. Your first direct report is a GTM Engineer, who builds our enrichment, scoring and routing systems in code. You set the definitions, strategy and priorities for that work, and the GTM Engineer is your force multiplier for delivering it. Tech stack: Salesforce | Snowflake | dbt | Clay | Marketing automation (you'll choose it) | Reverse ETL (Hightouch or similar) | Routing and scheduling (Default, Chili Piper or similar) | Computer Why Perplexity is different Craftsmanship. We build high quality, tasteful products targeting both the AI native and AI curious. Ownership. You identify the problem, design the solution and ship it. Entrepreneurship. We think like founders, act with urgency, and hustle to deliver for each other and our users. Scholarship. Work among highly talented peers, pursuing knowledge and truth, upleveling ourselves, our teams, and our products. Partnership. We amplify each others' strengths, break down silos, and give selflessly to help our colleagues deliver excellence. What you'll do Build and lead the Marketing Operations team. Manage the GTM Engineer from day one, set the team's roadmap, and hire the next roles as the function grows. Stay hands-on while the team is small. Select and implement our marketing automation platform. Run the evaluation across established and AI-native platforms, covering requirements, integrations, security, scale and total cost. Then lead the rollout: the data model, the Salesforce sync, lifecycle stages, program templates, permissions and the migration of our existing B2B email programs. Own the lead lifecycle. Define lifecycle stages, qualification criteria, handoff SLAs and recycle rules with Marketing and Sales leadership. Make sure they are enforced the same way in the marketing automation platform and in Salesforce. Own enrichment, scoring and routing. You are accountable for every lead being complete, accurately scored on fit, intent and product usage, and sent to nurture or to a BDR, AE or Account Manager within SLA. The GTM Engineer builds and runs these systems. You direct the work, supply marketing engagement signals to the scoring model, and answer to Sales and Marketing for the results. Own or co-own the prospecting tools our BDRs use. Lead the implementation and evolution of these tools, which will be a combination of internally built applications and vendor solutions. Work with BDR leadership to set requirements, decide what to build and what to buy, drive adoption, and measure the impact on meetings and pipeline. The GTM Engineer delivers the internal builds and the integrations with vendor tools. Stand up account-based marketing and sales as a motion. Work with Sales and Marketing leadership to select and tier target accounts by fit, intent and product usage, and set the level of investment for each tier, from one-to-one plans for strategic accounts to scaled programs for the broader list. Map the buying group at each account and roll individual engagement up to an account-level score that tells BDRs and AEs when to act. Design the coordinated plays that Marketing, BDRs and AEs run together across email, ads, events and outbound, with clear triggers, owners and follow-up SLAs. Measure the program by account: buying-group coverage, engagement, meetings, pipeline and win rate against comparable non-target accounts. The GTM Engineer builds the account scoring, signals and orchestration behind these plays. Run nurture and campaign operations for B2B and enterprise marketing. Build the nurture tracks that leads enter when they aren't ready for sales, including entry and exit rules. Set up a repeatable way to build, test and launch email, webinar, event, paid and account-based programs. Keep a clean Salesforce campaign structure so every program rolls up correctly. Own attribution and marketing reporting. Build the tracking and lead source model, define how we measure pipeline that marketing sourced and influenced, and own the dashboards and weekly funnel review that leadership uses. Marketing and Revenue Operations should report the same numbers. Protect data quality, consent and deliverability. Own consent, preferences and suppression for B2B and enterprise marketing email under GDPR, CCPA and CAN-SP