Head of Marketing - Symmetry

<div class="content-intro"><p style="line-height: 1.2;">&nbsp;</p> <hr> <p><strong>About Gusto</strong></p> <p>At Gusto, we're on a mission to grow the small business economy. We handle the hard stuff — payroll, health insurance, 401(k)s, and HR — so owners can focus on their craft and their customers. With teams in Denver, San Francisco, and New York, we support more than 500,000 small businesses nationwide and are building a workplace that reflects the people we serve.</p> <p>&nbsp;<br>All full-time employees receive competitive base pay, benefits, and equity (RSUs) — because everyone who helps build Gusto should share in its success. Offer amounts are determined by role, level, and location. Learn more about our<a href="https://gusto.com/about/careers/total-rewards" target="_blank"> <u>Total Rewards philosophy</u></a>.</p> <p>&nbsp;<br>AI is a fundamental part of how work gets done at Gusto. We expect all team members to actively engage with AI tools relevant to their role and grow their fluency as the technology evolves. AI experience requirements vary by role and will be assessed during the interview process.</p></div><p><strong>About the Role:</strong></p> <p>Symmetry Software is seeking a dynamic and experienced Head of Marketing to lead our enterprise B2B marketing efforts. As a key member of the leadership team, you will create, shape, and execute our marketing strategy. You will empower a full stack enterprise marketing team, including demand generation, product marketing, digital marketing and online presence, sales enablement, analytics and reporting, and lifecycle marketing, all with AI at the core.</p> <p>Symmetry is an AI native company, and our ideal candidate builds AI natively into how the marketing function operates. We're looking for a strategic thinker with a deep understanding of technical products, including MCPs, APIs, and SDKs, who has a proven track record driving successful marketing initiatives in the enterprise space. You will operate in both a leadership and builder capacity. This role reports to the Head of Symmetry.</p> <p><strong>About the Team:</strong></p> <p>Symmetry Software is the payroll infrastructure for software and payroll platforms, powering the paychecks of over 64 million workers each year. Our fully integrated suite of payroll tax APIs and software tools helps companies solve tax compliance issues and build applications across the entire payroll process. Our AI products are increasingly reshaping what's possible for tax compliance infrastructure when it comes to accuracy and speed. Symmetry is the heart of the payroll industry, providing best in class software support built on nearly four decades of experience with the most complicated tax and payroll scenarios across the country.</p> <p><strong>Here’s what you’ll do day-to-day:</strong></p> <ul> <li><strong>Develop Comprehensive Marketing Strategies: </strong>Craft and execute marketing plans aligned with Symmetry’s objectives, ensuring consistent brand messaging and market positioning.</li> <li><strong>Drive Demand Generation and Lead Nurturing: </strong>Oversee multi-channel demand generation initiatives, attracting B2B enterprise clients and guiding them through effective lead nurturing programs.</li> <li><strong>Build and Mentor a High-Performing Team: </strong>Lead a skilled marketing team, fostering innovation and collaboration in demand generation, product &amp; lifecycle marketing, digital strategies, and sales enablement.</li> <li><strong>Enhance Digital Presence and Visibility: </strong>Strengthen Symmetry’s digital presence through strategic online campaigns, SEO optimization, and compelling content, maximizing brand visibility and attracting qualified leads.</li> <li><strong>Enable Sales Teams for Success: </strong>Provide sales teams with impactful collateral, training, and tools to effectively communicate technical product value, ensuring achievement of bookings targets.</li> <li><strong>Implement Data-Driven Lifecycle Marketing: </strong>Develop customer lifecycle marketing programs, enhancing retention and loyalty, while identifying upsell and cross-sell opportunities to drive revenue growth.</li> <li><strong>Amplify the Symmetry brand: </strong>Own and enhance the positioning and messaging of Symmetry’s brand.</li> <li><strong>Leverage Data for Informed Decisions:&nbsp;</strong>Utilize analytics and reporting tools to collect, analyze, and interpret marketing data, making data-driven decisions to optimize