Head of Product | Customer Journey

Head of Product | Customer Journey Our mission for you European energy costs are 2x compared to US and China. Electricity demand is expected to double by 2050. Market price volatility & complexity are here to stay. The backbone of Europe's industrial economy is at risk — and companies need to act now. trawa is building the solution: the first integrated B2B energy platform that orchestrates procurement, energy management, and flexibility steering in one product. Supply, Manage, Flex — combined. That integration unlocks up to 30% in recurring electricity cost savings — all while helping companies switch to renewable energy. We're the fastest-growing B2B energy platform in Europe. Active in Germany and Austria now, and expanding operations to a third market in 2027. We're on the road to European scale and move fast — the market window is open and we intend to own it. trawa is a scale-up based in Berlin with ~100 FTE, ~30 of whom work in Product & Tech. We've raised over €35M to date, including a €24M Series A in May 2025, backed by Balderton, Headline, Speedinvest, AENU, Magnetic, and Tiny VC. All three founders are on board and 100% committed to build the utility of the future. We're looking for a Head of Product to own vision, strategy, and execution across the entire customer journey. You'll report directly to the CEO, with close collaboration with the CTO and COO. You will join the leadership team alongside other department leaders. You'll shape the product that makes European industry competitive again — and you'll do it at pace. This role is based in Berlin. trawa is an "office first" company, which means you will work from the headquarters in Berlin with our international, dynamic team. Your team You will lead a well-established team of 6 Product Managers and Designers embedded in 6 interdisciplinary teams in Product & Engineering. You will be the key decision-maker for what the teams work on. Our main customer segment is the German Mittelstand, therefore fluent German is required for this position. You'll drive the evolution of three key areas: Product Vision & Strategy: Own the product vision for the customer-facing products and roadmap across Supply, Manage, and Flex. Turn market dynamics and customer pain into a clear, prioritized strategy that compounds value across products. Internal products such as Trading platform as well as Energy Utility Platform are out of scope for this role. Value Delivery at Scale: Drive execution across teams, products, and geographies. Own the metrics that matter. Turn data into decisions and trade-offs into momentum. Team & Organisation: Build and lead high-performing product teams. Partner with Engineering, Design, GTM, and Operations. Create an environment where exceptional people do their best work. Who we are looking for Product Vision Leader: You deeply understand customer problems and translate them into a compelling product vision that aligns the entire company. You communicate st