Head of Product Marketing

<div class="content-intro"><h2>About Vercel:</h2> <p><span data-sheets-root="1">Vercel gives developers the tools and cloud infrastructure to build, scale, and secure a faster, more personalized web. As the team behind v0, Next.js, and AI SDK, Vercel helps customers like Ramp, Supreme, PayPal, and Under Armour build for the AI-native web.<br></span></p> <p><span data-sheets-root="1">Our mission is to enable the world to ship the best products. That starts with creating a place where everyone can do their best work. Whether you're building on our platform, supporting our customers, or shaping our story: You can just ship things.</span></p></div><h2><strong>About the Role:&nbsp;</strong></h2> <p>We are seeking an exceptional Head of Product Marketing to join our team at Vercel. This hands-on leadership role requires a deep understanding of frontend and backend technologies, particularly <a href="http://next.js">Next.js</a>, Vercel's platform, <a href="https://v0.dev/">v0</a>, the <a href="https://sdk.vercel.ai/">AI SDK</a>, <a href="https://ui.shadcn.com/docs">Shadcn</a>, and <a href="https://vercel.com/solutions/turborepo">Turbo.dev</a>. The ideal candidate will be a strategic thinker with strong technical chops, capable of crafting compelling narratives that resonate with developers and enterprise decision-makers alike.</p> <p>As our Head of Product Marketing, you'll play a crucial role in driving our upmarket strategy, targeting large-scale, global enterprises. We're looking for a dynamic leader with "LFG" energy—someone who can inspire, innovate, and deliver results while mentoring and elevating our team.</p> <h2><strong>What You Will Do:&nbsp;</strong></h2> <ul> <li>Develop and execute comprehensive product marketing strategies for Vercel's suite of products, including Next.js, the Vercel platform, v0, the AI SDK, and Turbo.dev .</li> <li>Create compelling product positioning and messaging that differentiates Vercel in the market, resonating with both developers and enterprise decision-makers.</li> <li>Lead go-to-market strategies for new product launches and major updates, ensuring maximum impact and adoption across target segments.</li> <li>Collaborate closely with the Product team to translate technical features into clear value propositions and benefits for customers.</li> <li>Conduct in-depth market research and competitive analysis to inform product positioning, identify market opportunities, and guide product development priorities.</li> <li>Develop and maintain detailed ideal customer profiles (ICPs) and buyer personas for Vercel's products, with a focus on enterprise customers.</li> <li>Create and oversee the production of high-quality product marketing collateral, including product sheets, case studies, whitepapers, and sales enablement materials that highlight Vercel's technical advantages and business value.</li> <li>Work closely with the Sales team to develop tailored pitch decks, ROI calculators, and other materials that support Enterprise Sales efforts and drive adoption of Vercel's platform among large organizations.</li> <li>Lead the development of product-focused content for Vercel's website, blog, and developer documentation, ensuring clarity and consistency in how Vercel's products are presented.</li> <li>Collaborate with the Events team to plan product-centric sessions and demos for conferences like Next.js Conf and Vercel Ship, showcasing Vercel's latest innovations to the developer community and enterprise prospects.</li> <li>Implement and manage a voice of the customer program to gather insights that inform product marketing strategies and help prioritize feature development.</li> <li>Develop and execute strategies to increase product adoption and usage, including onboarding flows, feature announcements, and user education initiatives.</li> <li>Stay abreast of industry trends, particularly in areas like AI-powered development, edge computing, and enterprise web development, to inform product positioning and identify new market opportunities for Vercel's offerings.</li> </ul> <h2><strong>About You:&nbsp;</strong></h2> <ul> <li>Deep understanding of the developer ecosystem and the frontend development landscape.</li> <li>Strong experience in product marketing for technical products—ideally someone from a cloud-native company.</li> <li>Passion for Next.js and a deep understanding of the Vercel platform and