Influencer Marketing Lead

At Aftershoot, we're building a global community of photographers who spend less time behind their screens and more time behind the lens. Every feature we create, every update we ship, is designed to make post-processing easier, faster, and smarter for photographers around the world. From culling to editing to retouching. Our AI tools do all the heavy lifting, so photographers can focus on what they do best: capturing moments, telling stories, and creating magic. We're a fast-growing, passionate team backed by 100K+ active users globally. Double-digit ARR in less than 4 years, amazing investors and a team who truly believe in our mission. Our mission is clear: Become the default companion for every photographer in the world. If you care deeply about building meaningful products, working with curious and driven teammates, and being part of a team that genuinely loves what they do, we'd love to meet you. Let's create the future of AI in photography, together. About the Role This is a function-owner role, not an execution role. Aftershoot already invests seven figures a year into creators, and creator-led content is one of the biggest drivers of how photographers discover us. What we don't yet have is someone who owns it end to end: who decides where the money goes, which creators earn a renewal, what the content should actually say, and how we prove any of it worked. That's you. You'll set the strategy, own the budget, build the partner roster, and lead a small team of executives who handle day-to-day outreach and campaign management. Most of our creators are based in the US, so you'll be working across US time zones on a regular basis. You'll come in with a clear mandate: make the same spend go three times further, or deliver the same results for meaningfully less. Both are good answers. What You'll Do • Own Aftershoot's global influencer and creator marketing strategy end to end, with the US as the primary market. • Own the annual creator budget: allocate it, defend it, sunset what isn't working, and double down on what is. • Build and maintain the partner roster across YouTube, Instagram, and TikTok, spanning photography, creative-tools, and tech audiences.• Move the program from one-off sponsored posts toward recurring partnerships, ambassador structures, and long-term creator relationships. • Build the measurement layer: attribution, incrementality, cost per trial and per paid conversion by creator, so renewal decisions are made on evidence rather than instinct. • Negotiate rates, deliverables, exclusivity, and usage rights, including whitelisting so strong creator content can be repurposed into paid media. • Get content actually shipped: briefing creators, holding them to timelines, and getting the work over the line when it slips. • Hire, manage, and coach a team of 2–3 Influencer Marketing Executives. • Work closely with Growth, Content, Product Marketing, and Design so creator content plugs into the wider marketing engi