Lead Customer Marketing Manager

<div class="content-intro"><h2>The Company You’ll Join</h2> <p>Carta is the connected platform and AI-native ecosystem for private capital. Built to replace fragmented tools with a single system of record, Carta brings together the software, services, and legal infrastructure that founders use to manage equity, fund managers use to run administration and reporting, and legal teams use to close transactions. Trusted by 55,000 companies and 1.8M+ equity holders in 160+ countries, and 10,000 funds and SPVs representing $250B+ in assets under management, Carta is transforming how private capital operates. Recognized by Fortune, Forbes, Fast Company, Inc. and Great Places to Work.</p> <p>For more information about our offices and culture, check out our <a href="https://carta.com/careers/">Carta careers page</a>.</p></div><h2><strong>The Problems You'll Solve</strong></h2> <p>At Carta, our employees set out on a mission to unlock the power of equity ownership for more people in more places. We believe that the problems we solve today unlock the opportunities of tomorrow. As a Lead Customer Marketing Manager, Companies, you’ll work to:&nbsp;</p> <p><strong>Strategy &amp; Planning</strong></p> <ul> <li>Define strategy for customer marketing across channels to accelerate expansion for our Cap Table business</li> <li>Prioritize the customer experience within the campaign strategy in demonstrable ways</li> <li>Use campaign data and insights to continuously improve segmentation, audience targeting, and execution across different product buying and adoption journeys</li> <li>Act as a key member of the planning and prioritization team for quarterly and annual planning</li> </ul> <p><strong>Program Execution &amp; Automation to Drive Growth</strong></p> <ul> <li>Own the execution of upsell and cross-sell programs for QSBS, Carta Total Compensation (CTC), Equity Advisory and future priority add-on products&nbsp;</li> <li>Lead with an integrated marketing approach inclusive of content, events (live/webinar), paid, customer comms to drive expansion and retention&nbsp;</li> <li>Collaborate across Sales, Product, Product Marketing, Customer Success Managers (CSM), Lifecycle,&nbsp; Marketing Ops and other internal marketing partners to develop impactful and timely upsell campaigns that map to the customer journey and relevant personas</li> <li>Partner with Product, Product Marketing, Engineering, and Lifecycle teams to build and scale in-product discovery campaigns that influence upsell across the customer journey</li> <li>Leverage AI for account intelligence and account-based marketing (ABM) to identify expansion opportunities, deliver personalized campaigns,