Lead Data Analyst, Growth Science

<h2><span style="font-family: helvetica, arial, sans-serif;"><strong>About the role</strong></span></h2> <p><span style="font-family: helvetica, arial, sans-serif;">We’re hiring a Lead Data Analyst, Growth Science to use advanced science to estimate the incrementality of Marketing, Product, and Lifecycle Marketing and to improve their performance. As a senior individual contributor, you’ll lead high-impact growth initiatives through the use of media mix modeling, experimentation and quasi-experimentation, and predictive modeling.&nbsp; You will play a role in defining how we estimate incrementality and how we improve performance.</span></p> <p><span style="font-family: helvetica, arial, sans-serif;">The base salary offered for this role and level of experience will begin at $152,000.00 and up to $210,000.00. Full-time employees are also eligible for a bonus, competitive equity package, and benefits. The actual base salary offered may be higher, depending on your location, skills, qualifications, and experience.</span></p> <h2><span style="font-family: helvetica, arial, sans-serif;"><strong>In this role, you can expect to</strong></span></h2> <ul> <li style="font-family: helvetica, arial, sans-serif;"><span style="font-family: helvetica, arial, sans-serif;">Partner with and support vendor developing of our media mix model</span></li> <li style="font-family: helvetica, arial, sans-serif;"><span style="font-family: helvetica, arial, sans-serif;">Design, execute, and read out results of complex experiments and quasi-experiments not supported by our A/B testing vendor</span></li> <li style="font-family: helvetica, arial, sans-serif;"><span style="font-family: helvetica, arial, sans-serif;">Develop predictive models to improve performance of Marketing, Product, and Lifecycle Marketing initiatives</span></li> <li style="font-family: helvetica, arial, sans-serif;"><span style="font-family: helvetica, arial, sans-serif;">Partner with Marketing, Product, and Lifecycle Marketing, to drive business outcomes</span></li> <li style="font-family: helvetica, arial, sans-serif;"><span style="font-family: helvetica, arial, sans-serif;">Mentor other analysts in our team on experimentation and statistics.&nbsp; Improve the team’s technical rigor</span></li> </ul> <h2><span style="font-family: helvetica, arial, sans-serif;"><strong>To thrive in this role, you have</strong></span></h2> <ul> <li style="font-family: helvetica, arial, sans-serif;"><span style="font-family: helvetica, arial, sans-serif;&qu