Lead Generation & Growth Specialist

Location: Remote / Europe Type: Full-time or part-time – open to experienced students Experience: Minimum 2 years hands-on B2B lead generation experience About GoodsTag GoodsTag is a European technology company helping manufacturers and brands digitize product information and comply with new EU product regulations. A major focus is the Digital Product Passport (DPP): upcoming EU requirements that will require many products to carry digitally accessible information about their composition, origin, sustainability, compliance, repair or recycling — typically accessible through a QR code. We work across industries including batteries, textiles, electronics, consumer goods and packaging. These new regulations create a fast-growing market for solutions connecting product data, compliance and digital consumer information. Tasks You will manage and continuously improve our lead generation activities across several channels: LinkedIn: manage LinkedIn company and contact targeting, outreach automation and campaign optimization; handle first prospect exchanges and move qualified contacts toward meetings. Cold email: build and enrich prospect lists, create segmented campaigns, test messaging and develop multichannel LinkedIn + email sequences. Events: identify relevant companies and participants, run invitation campaigns, generate meetings before events and systematically manage post-event follow-up. Google Ads: manage and optimize search campaigns, keywords, landing pages and conversions. New channels: identify and test new acquisition methods such as AI-assisted outreach, ChatGPT advertising, webinars, partnerships, industry databases, intent-based prospecting and new automation tools. You will continuously analyze: Market → target companies → decision-makers → message → channel → conversation → meeting → sales opportunity and use the results to improve our lead-generation engine. Requirements You have at least 2 years of practical experience in B2B lead generation, growth or outbound sales development. You can be an experienced student - what you have actually done matters more than your degree. Experience with several of the following is expected: LinkedIn automation Cold-email tools Apollo or other prospecting/data tools HubSpot or similar CRM Google Ads (optional) AI-assisted prospecting and personalization You should be comfortable communicating directly with B2B prospects, including senior decision-makers. Excellent written English is essential. German, French, Italian or other European languages are an advantage. Benefits True Remote & Flexibility: Work 100% remotely from anywhere in Europe. We offer flexible arrangements (full-time or part-time) to suit your lifestyle, making it ideal even for experienced students. High Autonomy & Impact: You will have significant freedom to experiment, test new approaches, and actively shape our scalable lead-generation engine. Modern Tech Stack & AI: Work with cutting-edge tools and test new acquis