Lead, Public Relations

<div class="content-intro"><p><em>At Klaviyo, we value the unique backgrounds, experiences and perspectives each Klaviyo (we call ourselves Klaviyos) brings to our workplace each and every day. We believe everyone deserves a fair shot at success and appreciate the experiences each person brings beyond the traditional job requirements. If you’re a close but not exact match with the description, we hope you’ll still consider applying. Want to learn more about life at Klaviyo? Visit <a class="_ymio1r31 _ypr0glyw _zcxs1o36 _mizu194a _1ah3dkaa _ra3xnqa1 _128mdkaa _1cvmnqa1 _4davt94y _4bfu18uv _1hms8stv _ajmmnqa1 _vchhusvi _kqswh2mm _ect4ttxp _syaz13af _1a3b18uv _4fpr8stv _5goinqa1 _f8pj13af _9oik18uv _1bnxglyw _jf4cnqa1 _30l313af _1nrm18uv _c2waglyw _1iohnqa1 _9h8h12zz _10531ra0 _1ien1ra0 _n0fx1ra0 _1vhv17z1" href="http://klaviyo.com/careers" data-renderer-mark="true">klaviyo.com/careers</a>&nbsp;to see how we empower creators to own their own destiny.</em></p></div><p><strong>About the team and role:</strong></p> <p>We're looking for a Public Relations Lead who's always plugged into what's trending. Someone who knows which brand's marketing is having a moment, which campaign just went viral, and what CMOs are talking about right now. And already thinking about how to insert Klaviyo into that conversation. You'll tell that story to brand marketers, CMOs, and the customers we serve. You'll be responsible for building out our biggest research moments including Black Friday/Cyber Monday and quarterly reports on the trends marketers care about most. This is a role for someone who's fully entrenched in what good marketing looks like, quick to newsjack a great campaign, and driven to build the story so our customers see the role Klaviyo can play in it too.</p> <h4><strong>How You’ll Make a Difference:</strong></h4> <ul> <li>Run the press office day-to-day in partnership with our PR agencies, proactively pitching stories, securing high-impact coverage, and building relationships with reporters and influencers across marketing, retail, and commerce.</li> <li>Keep a close pulse on marketing, commerce, and the broader news cycle — know what's trending, move fast to newsjack the moments worth jumping on, and draft exec statements and comments that can go out same-day.</li> <li><strong>I</strong>dentify and secure speaker opportunities at key events and award opportunities to amplify Klaviyo’s thought leaders.&nbsp;</li> <li>Drive thought leadership programs for our CMO and other key executives, developing compelling points of view and identifying opportunities to build their presence in market</li> <li>Partner with Customer Marketing to find the customers with the most compelling stories for press.</li> <li>Own our thought leadership research arm, the stake-in-the-ground research that fuels our storytelling, from shaping our BFCM story each year to planning what research we'll publish every quarter.</li> <li>Bring the creative energy to our biggest moments like K:BOS and K:LDN: get press to the event, organize panelists, and build the brand story around it.</li> <li>Use and build AI tools to automate and speed up the team's workflows</li> </ul> <p><strong>Who You Are:&nbsp;</strong></p> <ul> <li>A genuine, active interest in marketing and culture</li> <li>Deep relationships with reporters covering marketing, retail, and commerce, and familiarity with emerging channels and influencers.</li> <li>Experience running a press office and moving fast — comfortable making the call on what's newsworthy without waiting for direction.</li> <li>Excellent writing skills, with the ability to turn research and trends into sharp, pitchable narratives and exec talking points.</li> <li>Experience partnering with executives on thought leadership — shaping their point of view and building their presence in market.</li> <li>Comfortable using AI tools to move faster, with a collaborative, self-starter mindset who can run with ideas and execute.</li> </ul> <p><strong>Education and Experience:</strong></p> <ul> <li>Bachelor’s degree in Communications, Public Relations, Journalism, Marketing, or a related field, or equivalent practical experience</li> <li>8+ years of relevant experience in public relations, communications, media relations, or a related field, including experience in-house and/or at an agency</li> <li>Experience supporting marketing, retail, ecommerce, technology, or other relevant consumer-facing industries preferred</li> <li>Demonstrate