Lead UX/UI Designer (all genders)

As Lead UX/UI Designer at JustPlay, you’ll shape the design vision and elevate our product design function. This is your chance to make a lasting impact on a platform used by millions - with a focus on content discovery, player motivation, and engagement design . You’ll bring proven expertise in gamification , with a demonstrated ability to create experiences that inspire players and drive retention . You’ll drive business impact through design , ensuring every player interaction contributes to JustPlay’s growth and mission. You’ll also help unlock operational efficiency by integrating AI tools and workflows across the digital product development lifecycle, helping teams move faster and smarter. As a leader, you’ll coach, mentor, and grow designers, fostering a culture of creativity, accountability, and learning. You’ll work closely with cross-functional partners to deliver both bold long-term ideas and immediate, high-impact improvements. Job requirements 5+ years’ experience leading a mobile product design team, ideally within entertainment or gaming Experience scaling or refining established design teams and processes A portfolio showcasing impactful mobile design work Proven expertise in gamification and user engagement Expert proficiency in Figma Meticulous attention to detail and a commitment to craft You communicate fluently in English, both written and spoken. Nice to Have Background in loyalty or rewards platforms Mobile gaming experience. Deep understanding of mobile gaming trends and the advertising landscape Job responsibilities Design Leadership Lead user experience from conception to launch, developing and advocating the design vision for one of the world's top entertainment apps Manage, mentor, and support a team of product designers across iOS, Android, and web Build a culture of craft, collaboration, and continuous learning Champion product design throughout the organization, educating stakeholders and establishing design-led practices Drive measurable business outcomes through design decisions that balance player delight and company growth Promote and integrate AI-assisted design tools to streamline creative workflows and improve quality with a strong bias towards quality and velocity Hands-On Design Create user-centric designs, wireframes, prototypes, and mockups for the JustPlay app Develop features that elevate the entire player journey, with emphasis on game discovery and loyalty gamification Build and evolve JustPlay's design guidelines and design system Collaboration & Strategy Partner closely with product managers, engineers, and stakeholders to develop innovative solutions within technical constraints Apply platform best practices (iOS, Android) to ensure design quality and seamless interactions across devices Transform research insights and analytics into actionable design concepts Work with cross-functional leaders to identify where AI and automation can streamline design operations Continuous Improvement Establish