Lifecycle Marketing Automation Specialist

The Role We Need: We are seeking a Lifecycle Marketing Automation Specialist dedicated to supporting supply-side growth by building, optimizing, and scaling communication journeys for our Host community. In this role, you won't just monitor existing flow, you will actively design, build, and deploy data-driven campaigns across the entire host lifecycle: driving initial lead acquisition, nurturing prospective hosts into qualified opportunities, guiding them through activation, and securing long-term retention. Utilizing our core stack and Segment, you will bridge marketing operations and technical execution to build multi-channel experiences across email, SMS, push notifications, and in-app messaging. The Person We Are Looking For: We are looking for a hands-on, detail-obsessed builder who understands how lifecycle marketing touches every stage of the host journey. While you keep the big picture in mind, you thrive in the tactical details that make campaigns succeed. You are a strong team player who excels in a highly collaborative environment, partnering closely with cross-functional teams to ensure campaigns align with broader business goals. As a hands-on Specialist, you focus on practical execution. You can take a campaign brief and event payload to build end-to-end journeys, defining triggers, eligibility, exclusions, and exit criteria, or analyze a broken workflow to find and fix the root cause. You combine strong technical skills across our platforms (leveraging Pardot, SFMC, and Salesforce CRM for supply-side pipeline management while driving high-volume campaigns in Iterable) with a critical eye, knowing when to verify data anomalies and overlapping flows before launching a campaign. Here’s What You’ll Do Day-To-Day: Build, Execute & Optimize Lifecycle Journeys: Design, build, execute, and optimize multi-channel campaigns across email, SMS, push notifications, and other owned channels to engage prospective and active hosts effectively. Manage Automation Flow Performance: Monitor and maintain automation flows to ensure campaigns are delivered consistently and perform at a high level. Manage & Integrate Marketing Stack: Work directly inside Iterable , Pardot , Salesforce Marketing Cloud , and Salesforce CRM to ensure seamless data flow, segment syncs, lead scoring, and campaign triggering across host lifecycle stages. Troubleshoot HTML and CSS: Troubleshoot HTML and CSS issues to ensure communications render properly across various devices and platforms. Conduct A/B Testing: Conduct A/B testing and experimentation to identify strategies that optimize user engagement and campaign success. Analyze Performance Data Insights: Analyze performance data and generate insights to enhance the effectiveness of marketing strategies. Collaborate on Campaign Content: Collaborate with creative and cross-functional teams to refine content and visuals for multi-channel campaigns. Here’s What You’ll Need To Be Successful: Marketing Automation & S