Lifecycle Marketing Manager

From Fivetran’s founding until now, our mission has remained the same: to make access to data as simple and reliable as electricity. With Fivetran, customer data arrives in their warehouses, canonical and ready to query, with no engineering or maintenance required. We’re proud that more organizations continue to leverage our technology every day to become truly data-driven.

About Us

Fivetran and dbt Labs are bringing together two industry-leading companies with a shared mission: helping organizations unlock the full value of their data.

Together, we’re delivering the data infrastructure layer that helps organizations move, transform, and trust their data — from the moment data moves, through every transformation, to the context teams and AI systems rely on.

Fivetran helps organizations automate data movement across the systems, clouds, engines, and tools they rely on. dbt Labs pioneered analytics engineering, helping teams transform data into reliable, governed insights. Together, we support thousands of organizations as they build a trusted foundation for analytics, AI, and better business decisions.

As we bring our teams and technology together, we’re building on the strengths of both companies while continuing to deliver the products and experiences our customers know and trust. It’s an exciting time to join us: we’re creating a company with the scale, talent, and technology to help more organizations put their data to work with greater speed, confidence, and impact.

During this transition period, you may see references to both Fivetran and dbt Labs throughout our recruiting process as we integrate our teams, systems, and career sites.

About the Role 

We’re looking for a Lifecycle Marketing Manager to drive prospect engagement and conversion across Fivetran’s global Commercial business. As part of the Commercial demand generation team, this role combines a strong email marketing background with a lifecycle mindset to nurture new business prospects through the buying journey.

You will own email strategy and execution, building personalized, automated journeys that deliver the right message at the right time. Through compelling copy, thoughtful segmentation, and ongoing experimentation, you will turn engagement into measurable progress toward MQLs and pipeline. You’ll collaborate with demand generation, content, marketing operations, and sales to connect email nurture with broader campaigns and prospect outreach.

The ideal candidate brings experience in B2B demand generation, hands-on email campaign execution, and a data-driven approach to improving conversion and driving business impact.

This is a full-time hybrid position based in our Austin, Texas office. 

Technologies You'll Use

Marketo, Google Analytics, SFDC, Chat GPT, Claude, and Looker.

What You’ll Do

• Own email marketing strategy and execution for Commercial new business prospects, driving engagement, lead-to-MQL conversion, and pipeline growth.

• Build and optimize automated nurture journeys that guide prospects through the buying process, using behavior, interests, and funnel stage to deliver relevant messaging.

• Develop audience segmentation and personalization strategies in partnership with demand generation, sales, and marketing operations.

• Craft compelling email copy and collaborate with product marketing, content, and brand teams to drive engagement, demo requests, and conversions.

• Connect email nurture with digital campaigns, paid media, web experiences, and BDR outreach to create coordinated prospect journeys.

• Manage the email calendar, contact frequency, and campaign production process, including quality assurance, deployment, and ongoing optimization in partnership with marketing operations.

• Plan and execute experiments across messaging, content, design, timing, and frequency to improve email and nurture performance.

• Define KPIs and report on engagement, lead-to-MQL conversion, and pipeline contribution, translating results into actionable recommendations.

• Partner with Marketing Operations to build campaigns in Marketo, maintain database health and deliverability, and ensure compliance with applicable privacy requirements.

Skills We're Looking For

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