Lifecycle Marketing Manager

<div class="content-intro"><h2>Join us in building the future of finance.</h2> <p>Our mission is to democratize finance for all. <a href="https://www.cerulli.com/press-releases/cerulli-anticipates-124-trillion-in-wealth-will-transfer-through-2048" target="_blank">An estimated $124 trillion of assets</a> will be inherited by younger generations in the next two decades. The largest transfer of wealth in human history. If you’re ready to be at the epicenter of this historic cultural and financial shift, keep reading.</p></div><h2><strong>About the team + role</strong></h2> <p>We are building an elite team, applying frontier technologies to the world’s biggest financial problems. We’re looking for bold thinkers. Sharp problem-solvers. Builders who are wired to make an impact. Robinhood isn’t a place for complacency, it’s where ambitious people do the best work of their careers. We’re a high-performing, fast-moving team with ethics at the center of everything we do. Expectations are high, and so are the rewards.&nbsp;</p> <p>As a Lifecycle Marketing Manager you’ll drive the way we connect with customers to drive engagement across our products, connecting the right user to the right action. You will be focused on informing and implementing a strategic growth roadmap that introduces users to the right products and drives engagement across the entire user journey across onboarding, product adoption, engagement and retention.</p> <p>You’ll work closely with teams across product, marketing,, creative and data science to build campaigns, experiments and messaging that increase engagement with our products and services. You have a passion for applying a quantitative approach to prioritization and creative problem solving. You look to marketing technology and data as your competitive advantage.</p> <p>At your core, you are results oriented and thrive in a fast-paced environment. You’ll be supported by an incredible group of engineers, analysts, content strategists, brand marketers, and product innovators to reach our common goal - to help democratize our financial system.</p> <p><strong>This role is based in our Menlo Park, CA and New York City, NY office(s), with in-person attendance expected at least 3 days per week.</strong></p> <p>At Robinhood, we believe in the power of in-person work to accelerate progress, spark innovation, and strengthen community. Our office experience is intentional, energizing, and designed to fully support high-performing teams.&nbsp;</p> <h2><strong>What you’ll do</strong></h2> <ul> <li>Own the strategy of lifecycle journeys and campaigns for your product areas: identifying, sizing and prioritizing the opportunities that can result in higher customer engagement.</li> <li>Collaborate with product marketing product, design, data science and content teams to develop personalized and compelling customer journeys</li> <li>Use customer segmentation and data analysis to find opportunities for targeted messaging and personalized experiences</li> <li>Generate hypotheses driven by data to improving marketing performance, design and implement A/B tests, and apply knowledge of basic statistics (e.g. sample size, significance) to separate signal from noise</li> <li>Drive the creative development &amp; iteration pipeline applying takeaways from your A/B</li> </ul> <h2><strong>What you bring</strong></h2> <ul> <li>Bachelor’s degree from an accredited college or university</li> <li>5 + years of growth marketing experience in consumer financial services or equivalent experience in a data-driven field</li> <li>Analytical approach and experience with related tools/concepts: Excel, A/B testing, relational databases</li> <li>Results oriented approach - with the humility, drive, and creativity to get it done</li> <li>Experience with marketing strategy, including opportunity assessment, customer segmentation and message testing</li> <li>Familiarity with SQL and / or HTML a plus</li> </ul><div class="content-pay-transparency"><div class="pay-input"><div class="description"><p><strong>In addition to the base pay range listed below, this role is also eligible for bonus opportunities + equity + benefits.</strong></p> <p>Base pay for the successful applicant will depend on a variety of job-related factors, which may include education, training, experience, location, business needs, or market demands. The expected base pay range for this role is based on the location where the work will be performed and is aligned to one of 3 compensation zones. Fo