[What the role is] Digital marketing is evolving rapidly as consumers become more sophisticated (and less linear) in how they discover, engage with and convert, within a fragmented and crowded digital media landscape. Coupled with heightened expectations of data privacy and brand safety, rapidly evolving marketing technology and the adoption of AI in travel research, planning and booking, STB is shifting towards a more integrated marketing approach across paid and owned media channels. As part …
Requirements
Experience in digital and performance marketing
Experience with integrated paid/owned media strategy
Knowledge of data privacy and brand safety practices
Skills
integrated performance marketing
digital marketing
media planning
paid media optimization
media measurement
data privacy and brand safety
marketing automation
ai in marketing
ga4
google ads
social media advertising
About the company
Maritime and Port Authority of Singapore
Posted via Adzuna
How to apply
Apply Now takes you to Rozgoo, where auto-apply can submit your application for this role. Updated today.
