Marketing Analytics Manager

Our Mission & Values: At Drata, we help companies earn and keep the trust of their users, customers, partners, and prospects. We’re the proof layer that shows great companies deserve the trust they aim to build. We live our values every day. Built on Trust means consistency is everything. Act with Integrity by always doing the right thing. Being Customer-Obsessed keeps the people we serve at the center of our work. Competitive Fire drives us to push ourselves harder than anyone else. Diversity brings unique perspectives that lead to better solutions. Automation First ensures we save time and money by making efficiency a priority. Our Culture & Work Style 🚀 At Drata, we’re not just building software - we’re building a mindset. Everything we do springs from: Be a Driver (Owner‑Operator Mentality): Own your work. Improve relentlessly. Deliver results. Move at Drata Speed (Precision & Velocity): Fast decisions. Quick learning. Immediate impact. Stay Mission-Driven (Customer‑Obsessed): Challenge assumptions. Deliver value. Stay hungry. We pair that high-velocity culture with a thoughtful hybrid model because we believe flexibility and collaboration both matter. That’s why in the Bay we come together in-office Tuesday through Thursday our high‑impact collaboration days where teams align, strategize, and innovate. Mondays and Fridays are flexible, giving you space for focused work, balance, and autonomy. If you thrive when you’re empowered, energized, and working with smart, mission-driven people where you’ll feel at home here. Why Join The Drata Team? The best way to understand the Driver’s Mindset is to see it in action. We’re an award-winning, mission-driven team of 600+ people worldwide , united by a culture that values trust, speed, and continuous growth. See the Speed: Watch our CEO, Adam Markowitz, discuss the hyper-growth journey, from $0 to $100M ARR in just four years Hear the Voice of the Team : Explore our "Life at Drata" page for employee testimonials on our collaborative and the growth opportunities available. Experience the Impact : See why we are consistently recognized on Fortune's Best Workplaces lists. Connect with Us on Socials: LinkedIn - follow us for company updates, employee stories, and career news. Job Summary: We’re looking for a data-driven, insight-oriented professional to lead key initiatives within marketing analytics and partner closely across teams to elevate GTM performance insights. As Marketing Analytics Manager, you will support the strategy, development, and delivery of dashboards, forecast models, and performance insights that drive decision-making across marketing, sales, and customer success. This role will partner closely with stakeholders across Marketing, Sales, RevOps, Product and Finance to bring data to life and help guide budget allocation, campaign optimization, and long-range planning. You’ll help transform the way our teams understand, act on, and communicate marketing’s impact on the business. What you'll do: AI-forward analytics mindset: Actively uses AI/LLM tools and AI-assisted BI to speed up analysis, anomaly detection, cohorting, and root-cause investigations (not just basic reporting). Marketing Dashboards & Reporting: Develop and maintain marketing dashboards and reporting across key funnel metrics (pipeline, CAC, MQL/SAL/SQL conversion, and campaign performance). Deep attribution & MTAM expertise: Can design, implement, and continuously refine multi-touch attribution models (rules-based and data-driven) and use them to drive real budget, channel, and campaign decisions. Hands-on with MTAM tooling & data: Owns attribution logic across Hockeystack, Salesforce, marketing automation, web analytics, and BI tools; comfortable debugging tracking, UTMs, and data quality issues. Forecasting & Planning: Build and iterate on forecasting models to support pipeline planning, customer retention, and brand marketing impact. Insight synthesis vs. reporting: Proactively connects dots across channels, segments, and funnel stages to tell a clear performance story and recommend where to double-down, where to cut, and what to test next. pROI analysis & optimization: Conduct pROI analyses to evaluate the effectiveness of programs, vendors, and channels — offering data-backed recommendations. Cross-functional analytics partnership: Partner with cross-functional teams to define metrics, build reporting frameworks, and automate recurring insights. Data quality & accuracy: Ensure data consistency, accuracy, and integrity across marketing analytics systems and source platforms. What you'll bring: 6+ years in marketing analytics, business intelligence, or GTM analytics roles. Proficiency with SQL, spreadsheet modeling, and BI/visualization tools (e.g., Domo, Tableau, Looker, Power BI). Strong understanding of marketing funnels, lead lifecycle, attribution models, and paid/organic channel dynamics. Experience working with Salesforce, HubSpot or Ma