Marketing Analytics Senior Associate

<div class="content-intro"><p><span style="font-weight: 400;"><strong>About Faire</strong></span></p> <p>Faire is a technology wholesale platform built on the belief that the future is local. Independent retailers around the globe collectively represent a multi-hundred-billion-dollar wholesale market that has historically been fragmented and offline. At Faire, we're using the power of tech, data, and machine learning to connect this thriving community of entrepreneurs across the globe. Picture your favorite boutique in town — we help them discover the best products from around the world to sell in their stores. With the right tools and insights, we believe that we can level the playing field so businesses can grow and local communities can thrive.</p> <p>We’re looking for smart, resourceful and passionate people to join us as we power the shop local movement. If you believe in community, come join ours.</p></div><p><strong>About this role</strong></p> <p>We’re looking for a stellar marketing data analyst to use data to drive growth strategies and maximize ROI of growth channels across Faire. This person will serve as a key partner to strategic finance &amp; marketing managers, owning things like marketing payback framework, planning and forecasting, lifecycle experimentation, marketing channel analyses, A/B testing and attribution over time.&nbsp; Specifically, this individual will work on brand and retailer marketing analytics using attribution, A/B testing, and strategic analysis to either uncover opportunity areas for growth for marketing or to increase efficiency.</p> <p><strong>What you’ll do&nbsp;</strong></p> <ul> <li>Be an expert on Marketing Attribution. Manage attribution and data ETLs and partner across the org to ensure appropriate tracking of any new marketing initiatives</li> <li>Conduct analysis on attribution and generate proposals on how attribution could be improved (scalars, MTA etc.)</li> <li>Design and measure experiments focused on driving user behavior within the platform, on both sides of the business</li> <li>Build and analyze experiment results, developing actionable insights to be shared broadly</li> <li>Own various payback &amp; ROI analyses for Faire's growth channels globally (Paid and Owned channels)</li> <li>Collaborate with strategic finance, performance marketing managers and product to set KPIs</li> <li>Be a key contributor and thought partner in building measurement models for various marketing efforts including event measurement and with DS on OOH measurement.</li> <li>Experience with distilling complex analyses to both technical and non-technical individuals</li> <li>Scope and conduct analyses to find actionable insight for marketing campaigns in order to drive high ROI growth for Faire</li> <li>Build and monitor various strategic dashboards with the goal of driving the measurement and understanding of impact of both Paid and Non-Paid growth efforts on the business</li> <li>Enhance existing models and related automated reporting to measure performance of core &amp; new campaigns</li> <li>Propose spend growth/allocation decisions based on rigorous analysis, and communicate with key external stakeholders (F&amp;S, Executives, Marketing Leadership)</li> <li>Develop business/technical domain expertise of one's broader team</li> <li>Contribute to strategic planning and direction of immediate team</li> </ul> <p><strong>Qualifications</strong></p> <ul> <li>A Bachelor’s degree and 4+ years of experience in consulting, investment banking, and/or business operations at a high growth startup and/or marketplace business</li> <li>You are highly analytical and data-driven. You can complete complex analyses, define critical metrics, size opportunity areas, and measure and report on performance across the business. You enjoy analytical work and rolling up your sleeves to get to the right answer</li> <li>You have the ability to both lead through influence and execute extremely well&nbsp;</li> <li>You have strong communication skills and the ability to synthesize at the right altitude&nbsp;</li> <li>You can think across multiple dimensions of a business and P&amp;L and can work cross-functionally to deliver results</li> <li>Ability to flex between analytical, strategic and operational aspects of the job</li> <li>You want to work in a fast-paced environment with constant change</li> <li>Knowledge of SQL required</li> <li>Knowledge of A/B testing best practices and measurement required&l