Marketing & CRM Intern, Experiences

Airbnb was born in 2007 when two hosts welcomed three guests to their San Francisco home, and has since grown to over 5 million hosts who have welcomed over 2 billion guest arrivals in almost every country across the globe. Every day, hosts offer unique stays and experiences that make it possible for guests to connect with communities in a more authentic way.

The community you will join:

Airbnb is looking for a Marketing & CRM intern to join the Experiences team in Paris for a 6-month internship. 

You will work directly with the person in charge of Demand for Paris Experiences, alongside Marketing, Growth and Product Management partners.

Experiences let guests step into the real life of a destination: cook with a local chef, explore a hidden neighborhood with a historian, discover Paris through the eyes of the people who live there. Paris is one of our most iconic and competitive markets, and our job on the Demand side is to make sure the right guests find the right Experience at the right moment, whether they are visiting Paris or live nearby.

We are looking for a curious, organized and data-friendly student who loves the craft of CRM and Operational Marketing: a sharp brief, a well-built email, a smart audience, and an analysis that tells us what to do next. You are comfortable juggling several campaigns at once, working with different teams, and turning numbers into clear recommendations.

 

The difference you will make:

You will support the Paris Experiences Demand lead on the day-to-day CRM and marketing activity that drives bookings. You will see a campaign from the first brief to the final analysis, and you will own your own projects along the way. During your internship, you will:

Run email campaigns end to end

• Write briefs for email campaigns (audience, objective, key messages, timing) and coordinate with copy, design and CRM partners

• Execute campaigns through our internal tools and planning process, including setup, QA and send follow-up

• Analyze results after each send (opens, clicks, bookings, incrementality) and share clear learnings and next steps

Support listing promotion and audience targeting

• Analyze cohorts of guests (new vs. returning, local vs. traveler, International vs Domestic) to understand behavior over time

• Build simple, readable dashboards and recurring reports to select and prioritize listings based on quality, availability, performance and fit with the campaign

• Work with Market and Supply teams to make sure what we promote is bookable and best-in-class

• Turn insights into concrete recommendations for audiences, timing and messaging

Follow local activations

• Provide operational support and follow-up on field campaigns such as flyering, partnerships, events or more: briefing, logistics, timing, partners and results tracking

• Help measure what works locally and recommend future iterations

 

The intern experience:

As an intern, you will be part of a team where you contribute to real projects with real business impact. Your manager, your team and our wider employee community will strive to be superhosts to you during your internship. We provide the support, mentorship and hands-on experience you need to learn quickly and make an impact. 

You’ll get a front-row seat on how a global marketplace builds demand for a destination, with real ownership from day one: your campaigns go live and your analyses shape decisions. You’ll do it alongside a team that cares about craft, curiosity and human connection. You can expect to:

• Collaborate with Marketing, Market Management and Acquisition partners to deliver projects

• Present your analyses and recommendations to stakeholders

• Seek and give feedback throughout the internship

• Take part in the Experiences and broader Airbnb community

 

Your expertise:

• Current student or recent graduate (degree completed within the last 12 months)