Marketing Designer, Web

Overview of the role: PolicyMe is building a simpler, more affordable insurance experience for Canadian families. Our website is where customers learn, build trust, and take the next step toward coverage. We’re hiring a Marketing Designer, Web to raise the visual quality of that experience. You’ll design, improve, and maintain our marketing site built using Webflow; turn Growth briefs into polished, component-led pages; and own quality through launch. Most of your work will be web and CMS-based, with select opportunities to support campaign creative, slides, ads, email UI, and other brand assets. This is not a product-design, UX-research, or front-end developer role. We need a strong visual designer with exceptional judgment in typography, hierarchy, layout, responsive design, and the details that make a page feel considered. You don’t need to be a Webflow expert on day one: CMS fluency, good technical judgment, and an appetite to learn matter more. What you'll be doing: Design and ship great marketing web experiences Turn Growth and Content briefs into polished Figma designs for landing pages, product pages, editorial hubs, and campaigns. Build clear, conversion-aware, accessible, and responsive layouts using our design system and existing components. Design new components when needed, extending our design system in a cohesive, reusable way. Improve the marketing site’s everyday surfaces, including navigation, templates, content modules, and EN/FR experiences (French language is not required) with the same care as major launches. Bring a point of view to how PolicyMe shows up visually. As a startup, you’ll have meaningful input into the evolution of our web and marketing design identity, in partnership with Growth and Design leadership. Own CMS quality and publishing Learn and use our CMS and Webflow environment to build, update, and publish pages. Own pre- and post-launch quality: responsive checks, visual QA, content and link validation, localization review, and clear resolution of inconsistencies. Maintain and improve reusable Figma and CMS components, templates, and guardrails so the team can ship faster without compromising quality. Lead implementation with development agencies Create complete handoffs for Webflow/development partners, covering interaction states, edge cases, annotations, and walkthroughs. Manage design feedback through implementation and ensure launched work matches the intended experience. Coordinate with Growth, Content, Design, and Engineering to clarify scope, surface dependencies, and keep projects moving. Be involved in Growth’s broader creative work Support selected needs across campaign creative, ads, slide templates, email UI, illustrations, and other marketing assets. Use AI design tools—including Claude Design—to explore quickly, create wireframes and variations, and improve production speed, while applying strong human judgment to every final output. What we are looking for: Need to have’s: 2–4 years of experie