Marketing Operations Coordinator

At Instructure , we believe in the power of people to grow and succeed throughout their lives. Our goal is to amplify that power by creating intuitive products that simplify learning and personal development, facilitate meaningful relationships, and inspire people to go further in their education and careers. We do this by giving smart, creative, passionate people opportunities to create awesome. And that's where you come in: About the Team The Marketing Operations team is the backbone of our go-to-market strategy, ensuring cross-functional alignment across Sales, Marketing, and Customer Success. As a Marketing Operations Coordinator, you will be a key contributor focused on campaign execution, operational excellence, and system optimization—supporting a world-class marketing organization across digital, regional, demand gen, and customer marketing initiatives. What Success Looks Like This role will be a crucial member of the Marketing Operations function, with success measured across the following focus areas: Campaign Operations Excellence: Efficiently build, QA, and deploy Marketo programs across a variety of campaign types—email, webinar, nurture, events—ensuring accuracy, timeliness, and performance. Process Discipline & Optimization: Follow and improve existing campaign and lead flow processes. Help document workflows and identify bottlenecks. Data Quality & System Hygiene: Maintain high data standards through regular audits, field normalization, and campaign attribution support. Collaboration & Communication: Partner closely with marketers, SDRs, and cross-functional teams to ensure seamless execution and visibility into campaign status and results. Platform & Tools Stewardship: Learn and optimize tools like Marketo, Salesforce, Openprise, and Outreach to drive scale and efficiency. Key Responsibilities Build, test, and deploy programs in Marketo, aligned with campaign briefs and timelines Support campaign tracking through proper UTM structure, program channel/tags, and Salesforce campaign setup Manage lead processing workflows and maintain routing, scoring, and assignment accuracy in coordination with SDR leadership Troubleshoot Marketo and lead flow issues, escalating or resolving as needed Enforce campaign and lead management best practices through audits and QA processes Partner with Digital Marketing and Web teams on form strategies, ensuring alignment with routing and SDR communications Maintain documentation of campaign operations playbooks, workflows, and templates Collaborate with Demand Gen, Events, and Content teams to ensure flawless campaign execution Stay current on industry trends, platform updates, and seek Marketo Certified Expert (MCE) certification over time Qualifications 2+ years of experience in Marketing Operations or Campaign Execution, preferably in a B2B SaaS environment Hands-on experience with Marketo (required), Salesforce (preferred), and Excel/Sheets Familiarity with lead lifecycle management,