Marketing Operations Manager

<div class="content-intro"><p>From Fivetran’s founding until now, our mission has remained the same: to make access to data as simple and reliable as electricity. With Fivetran, customer data arrives in their warehouses, canonical and ready to query, with no engineering or maintenance required. We’re proud that more organizations continue to leverage our technology every day to become truly data-driven.</p></div><p><span style="font-size: 10pt; font-family: helvetica, arial, sans-serif;"><strong>About Us</strong></span></p> <p><br><span style="font-size: 10pt; font-family: helvetica, arial, sans-serif;">Fivetran and dbt Labs are bringing together two industry-leading companies with a shared mission: helping organizations unlock the full value of their data.</span><br><br><span style="font-size: 10pt; font-family: helvetica, arial, sans-serif;">Together, we’re delivering the data infrastructure layer that helps organizations move, transform, and trust their data — from the moment data moves, through every transformation, to the context teams and AI systems rely on.</span></p> <p><span style="font-size: 10pt; font-family: helvetica, arial, sans-serif;">Fivetran helps organizations automate data movement across the systems, clouds, engines, and tools they rely on. dbt Labs pioneered analytics engineering, helping teams transform data into reliable, governed insights. Together, we support thousands of organizations as they build a trusted foundation for analytics, AI, and better business decisions.</span></p> <p><span style="font-size: 10pt; font-family: helvetica, arial, sans-serif;">As we bring our teams and technology together, we’re building on the strengths of both companies while continuing to deliver the products and experiences our customers know and trust. It’s an exciting time to join us: we’re creating a company with the scale, talent, and technology to help more organizations put their data to work with greater speed, confidence, and impact.</span><br><br><span style="font-size: 10pt; font-family: helvetica, arial, sans-serif;">During this transition period, you may see references to both Fivetran and dbt Labs throughout our recruiting process as we integrate our teams, systems, and career sites.</span></p> <p><span style="font-size: 10pt; font-family: helvetica, arial, sans-serif;"><strong>About the Role</strong></span></p> <p><span style="font-size: 10pt; font-family: helvetica, arial, sans-serif;">We're looking for a Marketing Operations Manager on our Marketing Operations team to own lead management and revenue handoff — the routing logic and BDR tooling workflows leads and contacts move through, and the rules that determine how and when marketing hands them to sales.</span></p> <p><span style="font-size: 10pt; font-family: helvetica, arial, sans-serif;">This role owns the scoring and routing logic that runs on our core marketing and sales platforms, plus a set of adjacent lifecycle processes — MQL definitions, SLA design, lead source governance, ABM list management, and partner-sourced lead triage. You'll partner with our Sr. Marketing Operations &amp; Technology Manager, who owns core platform administration, and with Sales/BDR leadership on the day-to-day handoff relationship.</span></p> <p><span style="font-size: 10pt; font-family: helvetica, arial, sans-serif;">This is a full-time, fully remote position based in Costa Rica, with working hours aligned to the Central Time zone to support close, real-time collaboration with our Oakland, CA-based team and US sales organization.</span></p> <p><strong><span style="font-size: 10pt; font-family: helvetica, arial, sans-serif;">Technologies You’ll Use</span></strong></p> <ul> <li><span style="font-size: 10pt; font-family: helvetica, arial, sans-serif;">Marketo, LeanData, Salesforce, Outreach, Nooks, Clay, etc.</span></li> </ul> <p><strong><span style="font-size: 10pt; font-family: helvetica, arial, sans-serif;">What You’ll Do</span></strong></p> <p><span style="font-size: 10pt; font-family: helvetica, arial, sans-serif;"><strong>Scoring &amp; Routing</strong></span></p> <ul> <li style="font-size: 10pt; font-family: helvetica, arial, sans-serif;"><span style="font-size: 10pt; font-family: helvetica, arial, sans-serif;">Build, maintain, and calibrate the lead scoring model in Marketo, using BDR feedback and closed-won/lost