Marketing Operations Specialist

<div class="content-intro"><p><strong>Who we are&nbsp;</strong></p> <p>At Twilio, we’re shaping the future of communications, all from the comfort of our homes. We deliver innovative solutions to<a class="c-link" href="https://customers.twilio.com/" target="_blank" data-stringify-link="https://customers.twilio.com/" data-sk="tooltip_parent">&nbsp;hundreds of thousands of businesses&nbsp;</a>and empower millions of developers worldwide to craft personalized customer experiences.</p> <p>Our dedication to <a class="c-link" href="https://www.twilio.com/en-us/blog/open-work" target="_blank" data-stringify-link="https://www.twilio.com/en-us/blog/open-work" data-sk="tooltip_parent">remote-first work</a>, and strong culture of connection and global inclusion means that no matter your location, you’re part of a vibrant team with diverse experiences making a global impact each day. As we continue to revolutionize how the world interacts, we’re acquiring new skills and experiences that make work feel truly rewarding. Your career at Twilio is in your hands.<br><span style="color: rgb(255, 255, 255);">.</span></p> <p><strong>Hiring and how we work</strong></p> <p>We use Artificial Intelligence (AI) to help make our hiring process efficient. That said, every hiring decision is made by real Twilions!&nbsp;</p> <p>Also, while we are a remote-first company, you may be asked to report in person on an ad-hoc basis for team gatherings, functional off-sites or customer meetings.&nbsp;<br><span style="color: rgb(255, 255, 255);">.</span></p></div><p><strong>See yourself at Twilio</strong></p> <p>Join the team as Twilio’s next Marketing Operations Specialist</p> <p><strong>About the job</strong></p> <p>This position is needed to oversee the planning, execution, and optimization of campaign operational requests. Reporting to the Manager, Marketing Campaign Operations, this role will be the operational backbone of our campaign initiatives.</p> <p><strong>Responsibilities</strong></p> <p>In this role, you’ll:</p> <ul> <li>Collaborate with stakeholders to develop campaign strategies, timelines, and objectives</li> <li>Build, test and execute marketing campaigns across various platforms</li> <li>Prioritize, track and document campaign request updates via project management software (Jira)</li> <li>Optimize internal processes to improve efficiency and reduce bottlenecks</li> <li>Resolve roadblocks and issues as needed to meet campaign goals</li> </ul> <p><strong>Qualifications&nbsp;</strong></p> <p>Twilio values diverse experiences from all kinds of industries, and we encourage everyone who meets the required qualifications to apply. If your career is just starting or hasn't followed a traditional path, don't let that stop you from considering Twilio. We are always looking for people who will bring something new to the table!</p> <p><strong>Required:</strong></p> <ul> <li>Bachelor's degree in Marketing, Business, Communications, or a related field</li> <li>3-5 years of experience in campaign operations, marketing operations, or project management</li> <li>Experience building automated and complex campaign programs from inception to completion (e.g., lead nurtures, customer lifecycle nurtures, audience segmentation, workflow automations)</li> <li>2+ years of experience leveraging Marketo</li> <li>Proven ability to manage multiple projects simultaneously in a fast paced environment</li> </ul> <p><strong>Desired:</strong></p> <ul> <li>Excellent written and verbal communication skills</li> <li>Relevant certifications such as Marketo Certified Expert</li> <li>Proficiency with project management tools (e.g., Jira, Airtable, Asana)</li> </ul> <p><strong>Location</strong></p> <p class="p1">This role will be remote, and based in India. (Karnataka, Tamil Nadu, Telangana, Maharashtra, Delhi)</p> <p><strong>Travel&nbsp;</strong></p> <p>We prioritize connection and opportunities to build relationships with our customers and each other. For this role, you may be required to travel occasionally to participate in project or team in-person meetings.</p> <p><strong>What We Offer</strong></p> <p>Working at Twilio offers many benefits, i