Marketing Programs Specialist, Symmetry

<div class="content-intro"><p style="line-height: 1.2;">&nbsp;</p> <hr> <p><strong>About Gusto</strong></p> <p>At Gusto, we're on a mission to grow the small business economy. We handle the hard stuff — payroll, health insurance, 401(k)s, and HR — so owners can focus on their craft and their customers. With teams in Denver, San Francisco, and New York, we support more than 500,000 small businesses nationwide and are building a workplace that reflects the people we serve.</p> <p>&nbsp;<br>All full-time employees receive competitive base pay, benefits, and equity (RSUs) — because everyone who helps build Gusto should share in its success. Offer amounts are determined by role, level, and location. Learn more about our<a href="https://gusto.com/about/careers/total-rewards" target="_blank"> <u>Total Rewards philosophy</u></a>.</p> <p>&nbsp;<br>AI is a fundamental part of how work gets done at Gusto. We expect all team members to actively engage with AI tools relevant to their role and grow their fluency as the technology evolves. AI experience requirements vary by role and will be assessed during the interview process.</p></div><p>&nbsp;</p> <p>Symmetry Software is part of Gusto. Symmetry is the payroll infrastructure for software &amp; payroll platforms powering the paychecks of over 64 million workers each year. Our fully integrated suite of payroll tax APIs and software tools allows companies to solve tax compliance issues and build applications across the entirety of the payroll process.</p> <p><strong>About the Role:</strong></p> <p>We're opening an execution-focused role that turns our marketing strategy into shipped work. The Marketing Programs Specialist is the operational engine behind two pillars—new business acquisition and client/product communications—and works as an AI-first marketer who uses AI as the default way to get things done.</p> <p><strong>How it works:</strong></p> <ul> <li><strong>Reports to CMO</strong>, and <strong>supports Demand Gen and Product Marketing</strong>. Strategy stays with the functional leads; this role will support program execution.</li> <li><strong>Pillar 1 — Acquisition (with Demand Gen):</strong> ad campaigns, prospect events and webinars, acquisition nurtures.</li> <li><strong>Pillar 2 — Client &amp; Product Comms (with Product Marketing):</strong> client story activation, developer release communications, and lifecycle/customer communications.</li> </ul> <p><strong>What it means for each of you:</strong></p> <ul> <li><strong>Demand Gen:</strong> an execution partner to take campaign and event logistics off your plate so you can focus on strategy and channel performance.</li> <li><strong>Product Marketing:</strong> someone to operationalize and distribute your client stories, product/release comms, and lifecycle programs—turning your narrative into shipped, multi-channel output.</li> <li><strong>Sales:</strong> more consistent enablement assets and customer stories reaching you, faster.</li> <li><strong>Client Success &amp; Enablement:</strong> a reliable channel to get customer wins and release notes packaged and out the door to the right audiences.</li> </ul> <p><strong>What it's deliberately </strong><strong><em>not</em></strong><strong>:</strong> a strategy role, a people-management role, or a partnership-design role. It executes against the plans the functional leads set. <strong>To keep it effective, tasks should be part of </strong><strong><em>systematic and recurring programs</em></strong><strong>, not one-off requests.</strong></p> <p><strong>Why AI-native:</strong> This is the first role we're building from the ground up around heavy AI use—the person will use AI across every workflow and set the pace for what an AI-first marketer looks like here.</p> <p><strong>Here’s what we're looking for:</strong></p> <ul> <li>2+ years in a B2B marketing role, ideally in SaaS or technology.</li> <li>AI-fluent in practice, not just in theory; you use AI tools consistently in your day-to-day workflow to accelerate content, reporting, or campaign efficiency.&nbsp;</li> <li>Organized and detail-oriented, able to manage multiple tasks and deadlines.</li> <li>Clear communicator who works well with internal teams and external partners.</li> <li&gt