Paid Search Lead (Experimentation & Measurement)

<h2><strong>The role</strong></h2> <p>We are looking for a highly strategic and analytical Marketing Measurement &amp; Testing Lead (Individual Contributor), Paid Search (m/f/x) to drive the evolution of our Paid Search advertising efforts. This is a high-impact individual contributor role, sitting at the intersection of performance marketing, ad tech, and automation. As a key expert within the team, you will own the global testing and measurement strategy for Paid Search, ensuring data-driven decision-making that unlocks new growth opportunities. You will play a critical role in budgeting, infrastructure development, and automation, collaborating with cross-functional teams to ensure Paid Search operates at peak efficiency.</p> <h2>&nbsp;</h2> <h2><strong>Your impact </strong></h2> <p>As Marketing Measurement &amp; Testing Lead, Paid Search, you will drive key initiatives across four strategic areas:</p> <p>Platform Leadership &amp; Innovation</p> <ul> <li>Serve as the go-to expert on Paid Search, providing strategic guidance on Google Ads (Search, Shopping, AI Max), with a deep understanding of platform mechanics, auction dynamics, and optimisation levers.</li> <li>Anticipate and adapt to platform updates, leveraging industry trends and data insights to drive continuous innovation and stay ahead of the curve.</li> <li>Collaborate with platform partners to pilot new solutions, enhance measurement capabilities, and improve efficiency.</li> <li>Advise and collaborate with the Paid Search Campaign Ops team, ensuring platform strategies are optimised with best-in-class practices and advanced ad tech solutions.</li> </ul> <p>Measurement &amp; Testing</p> <ul> <li>Own the Paid Search experimentation roadmap, spanning bidding signal optimization, landing pages, and audience and keyword targeting, with a clear framework for rigour, scalability, and cross-team knowledge-sharing.</li> <li>Develop and refine experimentation frameworks, including A/B tests, Incrementality lift tests (Geo lift /&nbsp; conversion/user based tests), and attribution modelling.</li> <li>Analyse test results to inform data-driven decisions and uncover new growth opportunities.</li> <li>Collaborate with analytics, data and Strategy &amp; Operations teams to continuously align on testing timeline and priorities.</li> <li>Ensure proper budgeting processes, including daily and weekly pacing, are aligned with strategic goals and seasonality.</li> </ul> <p>Automation &amp; Infrastructure</p> <ul> <li>Partner with Product and AdTech on the development of measurement infrastructure, attribution models, automation tooling, and campaign technology, acting as the primary Paid Search voice in cross-fu