Performance Marketing

Location: Remote / Gurgaon (Hybrid) Company: AstroShubh About Us AstroShubh is a technology-driven astrology platform with expert astrologers to provide personalized astrology, Vastu, and spiritual guidance services. We are looking for a data-driven Performance Marketer who can scale our customer acquisition and revenue through paid advertising channels. Key Responsibilities Plan, execute, and optimize paid advertising campaigns across: Meta Ads (Facebook & Instagram) Google Ads (Search, Display, YouTube) YouTube Advertising Other performance channels as required Manage daily campaign budgets and ensure profitable ROAS. Build and optimize sales funnels for lead generation and direct conversions. Conduct audience research, targeting, retargeting, and lookalike audience creation. Analyze campaign performance and generate actionable insights. Coordinate with creative teams for ad copies, creatives, videos, and landing pages. Perform A/B testing on creatives, audiences, landing pages, and offers. Track and report KPIs including: CPL (Cost Per Lead) CAC (Customer Acquisition Cost) ROAS (Return on Ad Spend) Conversion Rate Revenue Generated Set up and manage: Meta Pixel Google Analytics 4 Google Tag Manager Conversion APIs Event Tracking Required Skills 2+ years of hands-on experience in Performance Marketing. Strong expertise in Meta Ads Manager and Google Ads. Experience managing monthly ad spends of ₹1 lakh+. Strong understanding of funnels, attribution, tracking, and analytics. Ability to analyze data and optimize campaigns based on performance. Experience with lead generation and e-commerce campaigns. Excellent communication and reporting skills. Preferred Qualifications Experience in Astrology, Spirituality, Education, Coaching, Healthcare, or D2C brands. Familiarity with CRM tools, WhatsApp automation, and marketing automation platforms. Experience scaling campaigns from ₹1 lakh to ₹10 lakh+ monthly spend. Key Performance Indicators (KPIs) Qualified Leads Generated Cost Per Lead (CPL) Customer Acquisition Cost (CAC) ROAS Revenue Growth Funnel Conversion Rate Compensation Fixed Salary: As per experience Performance Bonus based on ROAS and revenue targets Growth opportunities in a rapidly expanding digital-first brand