Performance Marketing Manager

<div class="content-intro"><h2>The Company You’ll Join</h2> <p>Carta is the connected platform and AI-native ecosystem for private capital. Built to replace fragmented tools with a single system of record, Carta brings together the software, services, and legal infrastructure that founders use to manage equity, fund managers use to run administration and reporting, and legal teams use to close transactions. Trusted by 55,000 companies and 1.8M+ equity holders in 160+ countries, and 10,000 funds and SPVs representing $250B+ in assets under management, Carta is transforming how private capital operates. Recognized by Fortune, Forbes, Fast Company, Inc. and Great Places to Work.</p> <p>For more information about our offices and culture, check out our <a href="https://carta.com/careers/">Carta careers page</a>.</p></div><h2><strong>The Problems You'll Solve</strong></h2> <p>At Carta, our employees set out on a mission to unlock the power of equity ownership for more people in more places. We believe that the problems we solve today unlock the opportunities of tomorrow. As Performance Marketing Manager you’ll work to:&nbsp;</p> <ul> <li>Deploy Winning Strategies for Paid Media Across All Segments. Evaluate and implement diversified multi-channel, full funnel media plans that create demand with buyers across all segments and business units – from SMB to Mid Market and Enterprise.</li> <li>Drive Channel Efficiency. Expand our global digital footprint and generate high-quality sales opportunities that support our ambitious growth targets. Identify and evaluate the effectiveness of our channels across paid search, digital ads and third party media and review sites. Improve return on ad spend and optimize channels through a pragmatic test and scale approach.</li> <li>Support Campaign Execution Excellence: Design, manage, and optimize paid activities for marketing campaigns to meet direct response, demand generation, and awareness objectives.Work closely with campaign managers, content, product marketing, sales, and operations&nbsp; to align messaging, optimize lead handoff, and drive full-funnel success.</li> <li>Embrace Innovation and Experimentation. Be on the forefront of paid advertising and demand generation trends and tools, deploying high-potential pilots and scaling the most promising outcomes. Conduct rigorous A/B testing on ad creatives, landing pages, and targeting to continuously improve campaign effectiveness and efficiency.</li> <li>Grow and Improve Paid Media Results through ABM and Personalization. Develop campaign executions which support ABM and Demand at Scale, including new full-funnel personalization strategies through the deployment of innovative creative and ad formats.Collaborate with web, organic search and organic social stakeholders to extend le