Performance Marketing Manager

<div class="content-intro"><h2>About Vercel:</h2> <p><span data-sheets-root="1">Vercel is the agentic infrastructure company, freeing people and agents to ship what's next. For more than a decade we've helped builders move from idea to production with speed, security, and exceptional developer experience.</span></p> <p><span data-sheets-root="1">Now we're scaling our products for both agents and people to ship and run software, built in the open and trusted by OpenAI, PayPal, Ramp, Supreme, and millions of developers worldwide.</span></p></div><h2>About the Role:</h2> <p>You'll own paid acquisition at Vercel across Google, Meta, LinkedIn, YouTube, and emerging channels, with one goal driving the work: scalable, profitable customer acquisition for our self-serve and enterprise motions.</p> <p>This role is built for an analytical, AI-native growth marketer who cares about results, testing velocity, and scale. We want someone who has already wired AI into how they work, building agents, automations, and workflows that let them operate like a much larger team. You'll bring operational rigor to how we launch and scale campaigns, own the systems that make us faster, and turn our acquisition engine into a compounding growth loop. The work sits between strategy and execution, in close partnership with Product Marketing, Lifecycle, Creative, Data, and Marketing Operations, so the right message reaches the right developer or buyer in the right channel.</p> <h2>What You Will Do:</h2> <ul> <li>Paid acquisition end to end across Google Search and YouTube, Meta, LinkedIn, and emerging channels, driving signups, activations, and pipeline</li> <li>Multi-million-dollar annual paid media spend, where you beat ROAS and CAC targets and lower CAC over time</li> <li>AI-driven operating leverage, building agents, automations, and AI-assisted workflows that compress campaign turnaround and scale creative production</li> <li>Creative and audience testing, where you systematically find (and sometimes design) winning creative and audience segments, using AI to generate and iterate variants at high velocity</li> <li>Measurement and attribution, building funnel reports and cohort analyses with Analytics, and owning event-based tracking, pixels, and conversion APIs so the data stays clean</li> <li>Performance reporting, where you surface actionable insights and clear recommendations to leadership on a regular cadence</li> <li>Cross-functional alignment with Product Marketing, Demand Generation, Lifecycle, Creative, and Marketing Operations on targeting, messaging, and down-funnel conversion</li> </ul> <h2>About You:</h2> <ul> <li>5+ years running and scaling paid performance campaigns at hig