Principal Integrated Marketing Program Manager

<div class="content-intro"><h3>About Us</h3> <p>At Cloudflare, we are on a mission to help build a better Internet. Today the company runs one of the world’s largest networks that powers millions of websites and other Internet properties for customers ranging from individual bloggers to SMBs to Fortune 500 companies. Cloudflare protects and accelerates any Internet application online without adding hardware, installing software, or changing a line of code. Internet properties powered by Cloudflare all have web traffic routed through its intelligent global network, which gets smarter with every request. As a result, they see significant improvement in performance and a decrease in spam and other attacks. Cloudflare was named to Entrepreneur Magazine’s Top Company Cultures list and ranked among the World’s Most Innovative Companies by Fast Company.</p> <p>At Cloudflare, we’re not looking for people who wait for a polished roadmap; we’re looking for the builders who see the cracks in the Internet that everyone else has simply learned to live with. We value candidates who have the instinct to spot a "normalized" problem and the AI-native curiosity to create a solution using the latest tools. Our culture is built on iteration, leveraging AI to ship faster today to make it better tomorrow, while ensuring that every improvement, no matter how small, is shared across the team to lift everyone up. If you’re the type of person who values curiosity over bureaucracy, and that AI is a partner in solving tough problems to keep the Internet moving forward, you’ll fit right in.</p></div><p><strong>Available Locations: Austin, TX</strong></p> <h3><strong>The Role</strong></h3> <p>This role exists to fundamentally change how Cloudflare's marketing organization works by putting AI at the center of how we operate. Equal parts strategist and force-multiplier, you will identify where AI can deliver the greatest business impact, build the solutions that matter most, and systematically raise the organization's ability to build and leverage AI independently. The ultimate measure of success is not how much you build—it's how much the organization can build without you.</p> <h3><strong>What You'll Do</strong></h3> <h3><strong>Drive and Build Marketing AI Strategy &amp; High-Impact Integrated Programs</strong></h3> <ul> <li>Define and own the marketing AI roadmap: assess where AI can deliver the greatest business impact, prioritize against marketing's strategic objectives, and sequence what gets tackled and in what order.</li> <li>Build the business case for AI investments—not in abstract terms, but by mapping current-state workflows, quantifying the opportunity, and defining clear success metrics before work begins.</li> <li>Directly build a