Principal Product Marketing Manager

Why Join The Drata Team? The best way to understand the Driver’s Mindset is to see it in action. We’re an award-winning, mission-driven team of 600+ people worldwide , united by a culture that values trust, speed, and continuous growth. Hear the Voice of the Team : Explore our "Life at Drata" page for employee testimonials on our collaborative and the growth opportunities available. Connect with Us on Socials: LinkedIn - follow us for company updates, employee stories, and career news. Job Summary: We're looking for a Principal Product Marketing Manager to help drive how Drata brings products and capabilities to market. Drata's platform spans compliance automation, enterprise GRC, TPRM, trust center, and AI governance—a growing portfolio that requires coordinated, high-quality GTM execution across every launch. This is a senior role, no direct reports, high autonomy, and high impact. You'll support and contribute to end-to-end GTM planning and execution, keeping Product, Marketing, Sales, CS, and leadership aligned. You'll help run the NPI process, contribute to the GTM communications cadence, and produce the launch assets that enable the field to sell and customers to succeed. If you do your best work as the person who connects all the dots and gets things across the finish line, this is the role. What you'll do: Launch Execution & GTM Planning Support and drive end-to-end GTM planning and execution for major launches, strategic feature releases, and cross-functional initiatives across Drata's product portfolio Act as a product marketing DRI across Product, Marketing, Sales, Customer Success, and Enablement—driving alignment and execution through influence and quality of work Build and maintain launch plans, timelines, deliverables, dependencies, and readiness criteria so every stakeholder knows what's needed and when Translate product plans and launch milestones into clear internal narratives, executive updates, and field-facing communication NPI Process & Operational Rigor Help run and improve the NPI process and related launch frameworks, templates, and governance on a day-to-day basis Support tiering and readiness requirements across launch types—from net-new products to iterative feature updates Partner with Product to ensure launches are grounded in customer validation, clear success criteria, and operational readiness before rollout Build and maintain templates, task structures, and documentation that improve consistency and speed over time GTM Communications & Executive Visibility Contribute to the recurring communications cadence keeping GTM leadership, ELT, and the revenue org informed on launches, risks, milestones, and upcoming initiatives Write and deliver crisp weekly updates across Slack, email, and presentation formats tailored to different audiences and detail levels Surface launch risks, dependencies, and decisions early so leaders can act with confidence Content, Assets & Field Enablement Produce the core internal and external assets required for launches—messaging, decks, one-pagers, launch briefs, enablement materials, and executive-ready content Maintain high-quality GTM slide repositories and launch materials used across product marketing, sales, and executive communications Ensure assets are accurate, on-brand, and aligned to the latest product scope and audience needs Cross-Functional Influence & Continuous Improvement Gather field input, stakeholder feedback, and launch learnings to continuously sharpen messaging, process, and execution quality Move between strategy, execution, and communication without losing momentum Contribute to building a more repeatable, scalable launch discipline across the PMM team What you'll bring: 8+ years in product marketing, GTM strategy, launch management, or a closely related B2B SaaS role Proven track record executing complex product launches across multiple teams and functions Strong ability to build structure in ambiguous environments and turn process into execution Excellent written and verbal communication skills—especially for executive audiences and cross-functional stakeholders Experience building messaging, launch content, and field-facing assets that support adoption and revenue outcomes Strong project management instincts with the ability to manage multiple priorities, owners, and deadlines simultaneously Comfortable operating at both strategic and highly hands-on levels Experience in cybersecurity, compliance, GRC, risk, trust, or adjacent B2B SaaS is strongly preferred What Success Looks Like Major launches are better planned, better communicated, and better adopted across the business GTM teams have clarity on what is launching, when, why it matters, and how to talk about it Leadership has consistent visibility into launch status, risks, and next steps The NPI process is running smoothly, with fewer surprises and faster execution Core launch assets and communications are delivered with quality and speed Cross-funct