Principal Product Marketing Manager - Segments

<div class="content-intro"><p><a href="https://fin.ai/">Fin</a>, now part of Salesforce, is on a mission to help businesses provide perfect customer experiences.</p> <p>Our AI Agent Fin is the highest-performing AI Customer Agent on the market today, enabling businesses to deliver impeccable, always-on customer support across the customer journey, from service, to sales, to ecommerce. Powered by our own AI models, Fin resolves complex customer issues end-to-end across every channel, with minimal set-up and integration. Fin can also be combined with our natively integrated Intercom help desk, giving modern support teams one single system.</p> <p>Together with Salesforce, the #1 AI CRM, where humans with agents drive customer success, we're building the future of customer experience. Here, ambition meets action. Tech meets trust. And innovation isn't a buzzword, it's a way of life. The world of work as we know it is changing, and we're looking for Trailblazers who are passionate about bettering business and the world through AI.</p> <p>Ready to level up your career at the company leading workforce transformation in the agentic era? You're in the right place. Agentforce is the future of AI, and you are the future of Salesforce.</p></div><h2>What's the opportunity?</h2> <p>Solutions PMM at Fin owns the narratives that shape how Fin wins in market: the stories the field uses in customer conversations, the narratives that power our campaigns, the sales plays that power pipeline, and the competitive strategy that helps us take and defend ground. This is a senior IC role. You drive impact through the quality of your thinking and your ability to move sales, enablement, and campaigns to execute with confidence.</p> <p>This role focuses that mission on who we sell to and how we reach them: our priority industries, our key segments - starting with Enterprise - and the campaign messaging that carries it all to market. It's where audience insight becomes a bill of materials the field and demand gen can run with. As Fin scales beyond a one-size-fits-all story, this is how we get specific enough to win.</p> <h2>The Role</h2> <p>You'll own how Fin shows up for specific industries and segments - translating our audience cohorts into sharp, vertical- and segment-specific messaging, and building the core bill of materials that brings it to life: web pages, demos, sales decks, sales plays, and campaign messaging. You'll own the Enterprise segment story, including the 'trust' messaging that enterprise buyers need, and partner with sales to feed real enterprise requirements back into R&amp;D. And you'll own campaign messaging and demand gen support - defining audience targeting and co-creating campaign journeys that convert.</p> <h2>What You'll Do</h2>