Product Lead, Panel & Recruitment (Remote, EU/UK)

About Maze Maze is the user research platform that helps companies build the right products faster by making user insights available at the speed of product development. In most companies, research demand far exceeds supply. Time, cost, and lack of access to expertise hold teams back. In today’s AI-powered world, anyone can build a product fast. The real challenge? Deeply understanding user needs and building the right product. That’s where Maze comes in. We believe companies shouldn’t have to choose between building fast and building right. Maze makes research accessible, intuitive, and fast so product teams can put user insights at the center of every decision. Our platform enables researchers, designers, and product managers to quickly recruit participants, run studies autonomously, and surface insights that actually drive product decisions. Our AI capabilities automate the busywork and add depth and direction to the insights themselves. That’s why Maze was recently named the #1 user research platform in UX Tools’ Design Tools Survey —and why we’re scaling fast across industries like B2B SaaS, e-Commerce, Financial Services, Retail, and Automotive, supporting world class customers such as Uber, Amazon, Atlassian, Anthropic & more. Maze is a Series B company backed by top-tier investors (Felicis, Emergence & Amplify). We operate a global remote workforce driven by our core values . Location: Remote , preference for Netherlands, United Kingdom, Ireland, Spain or Portugal. Key engineering and product teams are based in these locales. About the Role Maze customers need to reach the right participants and trust the quality of the people taking part in their studies. Recruitment is a critical part of research. We’re looking for a Product Lead to own the recruitment and panel experience at Maze . You’ll set the product vision for how customers recruit and manage participants across Maze, working across unmoderated, moderated, AI-moderated, and future research experiences. This is a highly cross-functional product area that sits at the intersection of product, operations, and our panel partner ecosystem. You’ll work in a trio with Engineering and Design while partnering closely with our Panel Operations team, GTM, Customer Success, Research Partners, and other product teams. You’ll own the customer and participant experiences as well as the systems behind them, helping Maze deliver a recruitment experience that is high-quality, reliable, and able to scale with increasingly complex customer needs. You’ll work on: Set the product vision and roadmap for recruitment and participant management across Maze. Improve participant quality by building stronger feedback loops, quality signals, filtering, and experiences that reduce confusion for participants. Make it easier for customers to recruit the audiences they need across different study types, including more complex enterprise use cases. Understand panel performance and identify gaps in participan