Product Marketing, v0

<div class="content-intro"><h2>About Vercel:</h2> <p><span data-sheets-root="1">Vercel gives developers the tools and cloud infrastructure to build, scale, and secure a faster, more personalized web. As the team behind v0, Next.js, and AI SDK, Vercel helps customers like Ramp, Supreme, PayPal, and Under Armour build for the AI-native web.<br></span></p> <p><span data-sheets-root="1">Our mission is to enable the world to ship the best products. That starts with creating a place where everyone can do their best work. Whether you're building on our platform, supporting our customers, or shaping our story: You can just ship things.</span></p></div><h2>About the Role:</h2> <p>Vercel’s v0 is redefining how teams design, prototype, and ship with AI. As more of our business moves through sales-led and sales-assisted motions, we need a dedicated product marketer to arm our sales team with the positioning, stories, and assets that convert enterprise interest into deals.</p> <p>This role sits at the intersection of product, sales, and marketing — translating v0’s value into language and tools that resonate with buyers, accelerate cycles, and close business.</p> <p>This is a hybrid position based out of one of our offices (SF, NYC or Austin), the role includes in-office anchor days on Monday, Tuesday, and Friday.&nbsp;</p> <h2>What You Will Do:</h2> <p><strong>Sales enablement and deal support</strong></p> <ul> <li>Develop and maintain a library of sales-ready content: pitch decks, one-pagers, ROI calculators, competitive battlecards, and product demos tailored for v0 enterprise buyers.</li> <li>Partner closely with sales and solutions engineering to refine messaging based on real deal feedback.</li> <li>Equip AEs and SEs with talk tracks, objection handling, and differentiated positioning for v0 in AI-driven workflows.</li> </ul> <p><strong>Market and customer insight</strong></p> <ul> <li>Watch the market, spot the gaps, and package the insights so sales can move deals faster.</li> <li>Build buyer personas and decision-making maps for v0’s priority segments within the sales-assisted pipeline.</li> <li>Leverage win/loss analysis to continuously refine messaging and collateral.</li> </ul> <p><strong>Launch and adoption support</strong></p> <ul> <li>Collaborate with product on sales-facing launch plans for new v0 features, ensuring sales is enabled on day one.</li> <li>Create industry-specific solution briefs and use case narratives that speak to vertical buyer needs.</li> <li>Work with demand generation to ensure campaign messaging aligns with what resonates in sales cycles.</li> </ul> <p><strong>Cross-functional leadership</strong></p> <ul> <li>Be the go-to bridge between v0 product, marketing, and sales.</li> <li>Translate complex product capabilities into clear business outcomes for non-technical buyers.</li> <li>Partner with customer success to gather post-sale insights that feed back into sales enablement.</li> </ul> <h2>&nbsp;</h2> <h2>About You:</h2> <ul> <li>8+ years in Product Marketing, owning end to end product launches as well as competitive intelligence</li> <li>You’ve owned enterprise sales enablement and now how to equip your sales team to win</li> <li>Strategic thinker with a bias toward shipping — you know when to workshop and when to execute</li> <li>Strong writer and storyteller — especially when simplifying technical products for external audiences</li> <li>Collaborative, clear communicator who can be the bridge between marketing, product, and sales teams</li> <li>Prioritization at scale - there is no shortage of opportunities at Vercel. You know how to analyze options, where to focus your energy and move fast to have the highest level of impact</li> </ul> <h2>&nbsp;</h2> <h2>Benefits:</h2> <ul> <li data-stringify-indent="0" data-stringify-border="0">Competitive compensation package, including equity.</li> <li data-stringify-indent="0" data-stringify-border="0">Inclusive Healthcare Package.</li> <li data-stringify-indent="0" data-stringify-border="0">Learn and Grow - we provide mentorship and send you to events that help you build your network and skills.</li> <li data-stringify-indent="0" data-stringify-border="0">Flexible Time Off.</li> <li data-stringify-indent="0&