Senior Associate, Content Distribution & Offsite SEO

<p>Toast creates technology to help restaurants and local businesses succeed in a digital world, helping business owners operate, increase sales, engage customers, and keep employees happy.</p> <p>The Organic Growth team is responsible for guiding and supporting restaurant and retail operators from their first question to their final decision – establishing Toast as the trusted authority through high-quality, organic content that turns discovery into opportunity.</p> <p>You'll own the outreach and off-site authority-building work that sits between our content production and its reach – building the backlink, citation, and third-party mention profile that both search engines and AI systems already trust. You'll partner closely with your Organic Growth team members and cross-functional stakeholders to make sure what we publish earns a place in the conversations that matter, including how AI systems are increasingly answering questions about the food and hospitality industry.</p> <p>This is a high-output role for a writer-outreacher who is also a clear thinker: someone who can draft a compelling guest post as comfortably as they can identify the right target and angle for it, treats writing and distribution as one connected job rather than two separate hand-offs, sees every new tool or article as a fresh outreach opportunity, continues to search for opportunities in external mentions.</p> <p>&nbsp;</p> <p><strong>A day in the life (Responsibilities):</strong></p> <ul> <li>Pitch relevant blogs and industry publications to earn coverage and backlinks organically, closing our referring-domains gap versus competitors.</li> <li>Own outreach and ongoing relationship management with third-party review sites for inclusion and improved placement knowing LLM citations correlate heavily with off-site authority and structured mentions.</li> <li>Write and place guest posts on relevant third-party sites — owning the piece end to end, from drafting to securing the placement — and source and execute content opportunities with cross-functional teams.</li> <li>Run structured backlink outreach campaigns targeting our highest-value assets — free tools, On the Line and Data by Toast articles, compare pages, and ungated resources.</li> <li>Systematically close competitive link and citation gaps by targeting the backlink and citation sources competitors hold that we don't.</li> <li>Monitor the health of our backlink profile — tracking toxic links, lost links, and anchor text distribution, and flagging disavow or removal actions when needed.</li> <li>Maintain an organized, up-to-date outreach and link-building tracker (source, target URL, link type, status) so pipeline visibility doesn't live in any one person's inbox.</li> <li>Contribute to Organic Growth's Reddit str