Senior B2B Content Marketing Manager, Global

<p><strong>This is Adyen</strong></p> <p>Adyen provides payments, data, and financial products in a single solution for customers like Meta, Uber, H&amp;M, and Microsoft - making us the financial technology platform of choice. At Adyen, everything we do is engineered for ambition.&nbsp;</p> <p>For our teams, we create an environment with opportunities for our people to succeed, backed by the culture and support to ensure they are enabled to truly own their careers. We are motivated individuals who tackle unique technical challenges at scale and solve them as a team. Together, we deliver innovative and ethical solutions that help businesses achieve their ambitions faster.</p> <p><strong>Senior Content Marketing Manager, Global</strong></p> <p>We are looking for a strategic, organised, and collaborative Senior Content Marketing Manager to lead the planning, execution, and optimisation of our content marketing initiatives for our global brand and product narratives.&nbsp;</p> <p>The senior content marketing manager role is focused on the strategic planning, creation, and optimization of Adyen's content marketing plan. They have strong project management skills, data-proficiency, creativity and business acumen - understanding of different B2B content formats and how to leverage them to meet set goals.</p> <p><strong>What you’ll do</strong></p> <ul> <li>Lead on content planning for global brand programs and cross-vertical initiatives, defining a calendar of integrated content plans that meet business, marketing and brand goals</li> <li>Develop and implement content production and distribution strategies to maximize reach and engagement across relevant channels and target audiences.</li> <li>Collaborate closely with local and global teams, including country marketing managers, content marketing, designers, product marketing managers, commercial teams, sales, and agencies, to produce compelling and relevant content and marketing materials.</li> <li>Collaborate closely with the Team Lead to build our global content strategy and engine.&nbsp;</li> <li>Develop detailed project plans that outline resources, timelines, and milestones. Prioritize tasks, manage timelines, and keep various projects on track to meet deadlines.</li> <li>Manage both in-house and external writing resources, ensuring adherence to product standards and brand consistency while upholding quality and voice.</li> <li>Write copy as required for both short-form and long-form formats (e.g., blogs, reports, events, ad copy, landing pages, scripts).</li> <li>Brief, review and manage video content.&nbsp;</li> <li>Identify and develop ongoing content programs — series, franchises, recurring formats — that build audience habit and brand recognition