Senior Brand Designer - Growth

<p>In 1954, architect Eero Saarinen designed a radically modern bank branch for Irwin Union in Columbus, Indiana. With glass walls, no private offices, and a floor plan that invited openness, it embodied a new kind of transparency in finance. The building was surrounded by trees, furnished by Herman Miller, and featured rustic brick flooring. Today, that space is a conference center, and that spirit of design-forward thinking in banking feels almost extinct.</p> <p>Mercury believes that level of care and craft in design has been lost in modern finance and we’re building a brand that brings it back. We're a financial technology company building products that feel extraordinary to use. We help people and businesses accomplish more with their money by turning banking* from a frustration into a catalyst for their ambitions.<br><br>We're looking for a Brand Designer who brings depth in growth and performance creative — and who believes that the best creative work doesn't just look good, it earns its place. At Mercury, we think paid creative should be tested, iterated on, and informed by data. Not at the expense of craft, but because of it. We want someone who sees testing as a creative tool: a way to take smart risks, learn fast, and make the work better.</p> <p>This is a first-of-its-kind focus area for the Brand Studio. It isn't about producing ads at volume; it's about establishing a creative vision for a largely untapped surface and building the discipline around it from the ground up. You'll contribute to the full range of Brand Studio work while owning how Mercury shows up in growth channels, and using those channels as a canvas for what the brand can become. We want someone who's excited to experiment, willing to try unexpected creative directions, and curious enough to follow the data somewhere new.</p> <p><em>*Mercury is a fintech company, not an FDIC-insured bank. Banking services provided through Choice Financial Group and Column N.A., Members FDIC.</em></p> <p>In this role, you’ll:</p> <ul> <li>Contribute across the full range of Brand Studio work — campaigns, web, social, and brand initiatives — alongside a team that holds craft and intention to a high standard.</li> <li>Own the creative vision for Mercury's growth channels — establishing what brand excellence looks like at the performance layer and building the standards that sustain it.</li> <li>Design paid ad creative across static, motion, and social formats, with a point of view on how each placement can reinforce Mercury's brand while driving results.</li> <li>Use creative testing as a strategic tool by developing hypotheses, taking creative risks, and translating what you learn, both quantitative results and qualitative signal, back into stronger creative direction and into the brand itself.</li> <li>Partner closely with growth marketing on campaign briefs, iteration cycles, and channel strategy.</li> <li>Take Mercury's product UI and translate it into compelling visual moments for campaign and growth contexts.</li> <li>Design for lifecycle marketing: email imagery, landing pages, and other conversion-focused touchpoints.</li> <li>Art-direct video and collaborate with production partners as campaigns require.</li> <li>Build scalable creative systems — templates, asset libraries, and workflows — that give the team velocity without sacrificing craft.</li> <li>Contribute to Mercury's brand system as it intersects with growth and performance contexts.</li> <li>Use AI tooling in your day-to-day work to scale and test growth creative faster and to produce bespoke imagery and assets, contributing to the workflows the team is building.</li> </ul> <p>What you’ll bring:</p> <ul> <li>5+ years of experience in brand design, art direction, or visual communication, ideally with a mix of in-house and agency experience.</li> <li>A portfolio that demonstrates both craft and strategic thinking — work that's beautiful and purposeful, with evidence that you think about why it works, not just how it looks.</li> <li>Proficiency in Figma; motion and video editing experience is a strong plus.</li> <li>A genuine point of view on brand. You understand that great growth creative isn't a departure from brand — it's an expression of it.</li> <li>A real appetite for creative testing and an analytical mind. You’re fluent in both the quantitative data and the qualitative signal, curious about what’s working and why, willing to take risks to find out, and able to translate findings into better creative and into the brand.</li> <li>Genuine fluency with AI as part of your creative practice. You stay close to AI desi