Senior Campaign and Performance Marketing Manager

<h3 data-section-id="1l4u08w" data-start="957" data-end="977">About Constructor</h3> <p data-start="979" data-end="1260"><a href="https://constructor.org/">Constructor</a> is an international ecosystem spanning education, research, and technology. It includes <a href="https://constructor.university/">Constructor University Bremen</a>, <a>Constructor Tech</a>, <a href="https://constructor.org/knowledge">Constructor Knowledge</a>, and partner entities such as EBAC, working together to advance how knowledge is created, taught, and applied.</p> <p data-start="1262" data-end="1417"><a href="https://constructor.org/knowledge">Constructor Knowledge</a> sits at the heart of this ecosystem — connecting students, faculty, partners, media, and industry across our entities and programmes.</p> <h3>About the Role</h3> <p>We're looking for a hands on Senior Marketing Manager to own campaign strategy and execution across our multi channel, multi platform marketing operations. This is not a strategy only or purely managerial role; we need someone who can plan a campaign from scratch, build the tracking and data infrastructure behind it, and execute alongside the team. Strong technical fluency, structured thinking, and a bias toward doing over discussing are essential, along with the confidence to present campaign strategies and budgets to stakeholders and defend them.</p> <h3>Key Responsibilities</h3> <p><strong>Campaign Strategy &amp; Execution</strong></p> <ul> <li>Build multi channel, multi platform campaign and marketing plans from the ground up: audience, budget, channel mix, creative direction</li> <li>Execute hands on across performance channels (Google, Meta, LinkedIn, TikTok, etc.), not just oversee execution</li> <li>Run and interpret A/B tests, budget allocation, and continuous optimization</li> <li>Plan and adapt campaigns across international markets, different countries, audiences, and budgets, spanning both B2B and B2C contexts</li> </ul> <p><strong>Technical &amp; Data Infrastructure</strong></p> <ul> <li>Set up and maintain campaign tracking (pixels, UTMs, attribution) across platforms</li> <li>Contribute to building data warehouse / reporting infrastructure for campaign and budget analytics across channels</li> <li>Own reporting dashboards and translate data into clear, actionable recommendations</li> </ul> <p><strong>Creative &amp; Brand</strong></p> <ul> <li>Bring a strong eye for design; able to produce basic ad creatives independently, not just brief a designer</li> <li>Ensure creative an