Senior Data Scientist, Organic Growth

<h2><span style="font-family: helvetica, arial, sans-serif;"><strong>About the role</strong></span></h2> <p><span style="font-family: helvetica, arial, sans-serif;">We are hiring a Sr. Data Scientist, Organic Growth to help us understand how our investment in search, app store, and content surfaces drives member acquisition and long-term value. Unlike paid channels, organic growth compounds over time, is mediated by ranking algorithms we don't control, and carries no click-level cost signal — requiring a distinct measurement lens that accounts for paid–organic cannibalization, branded vs. non-branded intent, lagged and compounding returns, and the self-selected high intent of organic traffic.</span></p> <p><span style="font-family: helvetica, arial, sans-serif;">As our Sr. Data Scientist, Organic Growth, you will partner closely with the Organic Growth team to measure, optimize, and scale investment across SEO, ASO, and content. You will bring expertise in opportunity sizing, operational planning, and channel forecasting, helping the team plan confidently and allocate resources — content production, technical engineering work, and app store optimization — effectively. You will bring rigor to how we evaluate incrementally, attribution, and efficiency, moving us to a defensible view of what our organic investment actually delivers.</span></p> <h2><span style="font-family: helvetica, arial, sans-serif;"><strong>In this role, you can expect to</strong></span></h2> <ul> <li style="font-family: helvetica, arial, sans-serif;"><span style="font-family: helvetica, arial, sans-serif;">Partner with Organic Growth to define KPIs and measurement frameworks across surfaces — SEO landing pages, content hubs, app store listings — and audiences</span></li> <li style="font-family: helvetica, arial, sans-serif;"><span style="font-family: helvetica, arial, sans-serif;">Size and scope organic growth initiatives in partnership with marketing, product, engineering, and finance: translating acquisition goals into expected traffic, conversion, and member volume, and the investment required to get there, while supporting operational planning for content and technical roadmaps</span></li> <li style="font-family: helvetica, arial, sans-serif;"><span style="font-family: helvetica, arial, sans-serif;">Build and maintain forecasting models for the organic channel, projecting impressions, sessions, install and signup volume, and downstream LTV under different investment scenarios, seasonality assumptions, ranking trajectories, and algorithm volatility</span></li> <li style="font-family: helvetica, arial, sans-serif;"><span style="font-family: helvetica, aria