Senior Director, Demand Generation

Why Join The Drata Team? The best way to understand the Driver’s Mindset is to see it in action. We’re an award-winning, mission-driven team of 600+ people worldwide , united by a culture that values trust, speed, and continuous growth. Hear the Voice of the Team : Explore our "Life at Drata" page for employee testimonials on our collaborative and the growth opportunities available. Connect with Us on Socials: LinkedIn - follow us for company updates, employee stories, and career news. Job Summary: We are seeking a Senior Director of Demand Generation to lead the strategy, execution, and performance of our demand engine. This role owns pipeline creation across digital, integrated campaigns and account based programs and is responsible for building a high-performing demand generation system that supports global pipeline generation. You will be a hands-on leader who actively builds, executes, and optimizes programs across the funnel while advancing how we leverage AI as an integrated system to improve targeting, engagement, and conversion. What you'll do: End-to-end demand generation strategy across digital, integrated campaigns, and scalable multi-channel programs. Pipeline creation and acceleration aligned to revenue targets. Campaign planning and execution across personas, segments, and buying stages. Budget allocation, channel mix optimization, and performance management. Funnel performance improvements across volume, conversion rates, and pipeline velocity. Alignment with Sales, SDR, RevOps, and Partner teams to ensure pipeline quality and follow-up. Contribution to global pipegen efforts across regions, segments, and go-to-market priorities. Core Responsibilities Build and execute AI systems for multi-channel demand programs that drive measurable pipeline and revenue. Own digital channel performance and campaign orchestration. Lead testing and optimization strategies across creative, targeting, landing pages, and conversion paths. Partner with content and product marketing to develop high-performing messaging and offers for integrated campaigns. Establish clear reporting on pipeline contribution, ROI, and channel performance. Manage and develop a high-performing demand generation team. AI as a Demand Generation System Advance our use of AI as a connected system within demand generation, moving beyond individual use cases to more integrated, scalable workflows and agents. Build and optimize AI-driven processes across campaign execution, personalization, lead management, and sales handoff. Partner with RevOps and Marketing Ops to deepen AI integration into core GTM systems such as scoring, routing, enrichment, and forecasting. Identify opportunities to increase efficiency, testing velocity, and conversion through AI-enabled workflows. Ensure AI systems are measurable, repeatable, and tied to pipeline performance and business outcomes. Contribute hands-on to evolving how AI is applied across the demand generation function. What you'll bring: 8–12+ years in B2B SaaS demand generation or growth marketing, with leadership experience. Proven success driving pipeline through digital, integrated, and multi-channel programs. Strong understanding of funnel dynamics, conversion optimization, and performance analytics. Experience managing budgets and optimizing for ROI across multiple programs. Deep experience partnering with Sales and RevOps in a pipeline-driven organization. AI & Technical Experience Experience working with AI-driven marketing workflows, systems, or automations in a production environment. Ability to think in systems, including inputs, workflows, outputs, and feedback loops. Familiarity with CRM, marketing automation, and data systems such as Salesforce, HubSpot. Comfort evaluating and operationalizing new approaches that improve performance. Leadership Profile Strategic and execution-oriented, with a strong operator mindset. Data-driven and focused on measurable business outcomes. Builder mentality with a focus on scalability and efficiency. Strong cross-functional collaborator and communicator. Comfortable operating in an environment that is continuously evolving and improving. How we support you: At Drata, our people are our strongest advantage—and we prove it with support that exceeds industry standards. Our total rewards package is designed to power your well-being, accelerate your growth, and keep your work-life balance thriving. Explore how we invest in your Life at Drata . Shared Success : We provide stock equity to ensure that as the company grows, you share directly in that success. Equity gives every employee a sense of ownership and the opportunity to celebrate our wins together—because your contributions don’t just support our progress; they help drive our collective success. Health & Wellness: Up to 100% employer-paid premiums for medical, dental, and vision coverage for employees and their dependents , along with comprehensive wellness benefits and healthcare concierge servi