Senior HR Tech Business Analyst — Automation & AI (m/f/d)

At Flix, we offer a dynamic work environment with competitive pay, strong growth opportunities, and a tech-driven approach to making travel more accessible, sustainable, and affordable. As Senior HR Tech & AI Automation Analyst, you will join the People & Organization Digital Transformation team as a bridge between HR and technology — deeply understanding how HR works end to end and translating business challenges into scalable technology, automation and AI solutions. You will work across the hire-to-retire employee lifecycle, partnering with HR teams to challenge existing processes, identify opportunities for improvement and turn business needs into clear functional and technical requirements. You will then help take those solutions from idea through design, build and implementation — using our HR technology landscape, automation platforms and AI. You will bring deep HR domain knowledge and hands-on technical capability to translate complex HR processes into scalable, technology-enabled solutions — from automation workflows and AI-powered tools to HRIS improvements and service delivery design. The role reports to the Head of Digital Transformation, who is part of the HR Senior Leadership Team, and works closely with the People Enablement Tech stream, FlixTech, IT Security, Data Privacy and HR teams across all regions. This role is based in Berlin. Given the global scope, regular collaboration with colleagues across European, APAC and US time zones is required. About the Role Act as a trusted technology partner to HR teams across the end-to-end employee lifecycle — conduct process and technology gap analyses, challenge existing ways of working, identify improvement and automation opportunities, and translate business needs into functional and technical requirements implemented through HRIS, AI or automation solutions. Help build, deploy and maintain Claude-based applications and AI-powered internal tools, working with our cloud and technology teams to ensure appropriate authentication (RBAC/ABAC), governance and HRIS-aligned access controls including MCPs, APIs and custom connectors that securely connect AI applications with the wider HR Tech landscape. Design and build AI and automation workflows using technologies such as n8n, UiPath, Python-based automation and GenAI/LLMs, creating scalable solutions with appropriate orchestration, exception handling, monitoring and governance. Drive HR Tech initiatives end to end, from requirements engineering and process/solution design through build, SIT/UAT, implementation and go-live across areas such as HR service delivery model, HRIS security model improvements, payroll transformations, HRIS revamp or migration. Bring a strong product mindset to HR technology — turning business problems into scalable products and frameworks, including Jira-based HR service desks, Rovo Agents and AI-enabled employee/HR experiences, and continuously improving them based on user needs and business val