Senior Lifecycle Marketing Manager

<h2><strong>About the role</strong></h2> <p>We're hiring a Lifecycle Marketing Manager for an exciting opportunity on our Growth Lifecycle Marketing team. This is a high-impact, high-visibility role sitting at the center of one of Chime's most important functions — where lifecycle marketing isn't a support act, it's core to how we grow.&nbsp;</p> <p>You will play a critical role in the planning, development, execution and measurement of growth marketing initiatives focused on the member lifecycle experience. This role owns key lifecycle journeys from creative brief to measuring business performance to drive company metrics. Sound experimentation, a keen eye for detail, and a customer-centric approach must be core to the initiatives you’ll drive. If you’re scrappy, creative, dedicated, and love working in a fast-paced environment alongside passionate colleagues, we want to meet you.</p> <p>This role requires a high degree of collaboration across Product, Engineering, Analytics, Design, and CRM to plan and complete shared goals, delivering seamless experiences across the app, website, and all lifecycle channels.&nbsp;</p> <p>The base salary offered for this role and level of experience will begin at $150,000.00 and up to $208,000.00. Full-time employees are also eligible for a bonus, competitive equity package, and benefits. The actual base salary offered may be higher, depending on your location, skills, qualifications, and experience.</p> <h2><strong>In this role, you can expect to</strong></h2> <ul> <li>Own, optimize, and expand lifecycle journeys across Growth's highest-priority programs — using data, experimentation, and AI to design smarter member experiences from enrollment through long-term engagement.</li> <li>Own and drive business metrics, with a focus on increasing lifecycle's measurable contribution to member growth, retention, and revenue.</li> <li>Identify, test, and scale new channels — including SMS, RCS, and emerging in-app surfaces — to deepen member engagement and expand lifecycle's reach.</li> <li>Leverage new personalization capabilities in Braze or through third-party solutions (AI experience preferred) with large upside potential for marketing</li> <li>Generate data-driven hypotheses that inform strategies to continuously optimize evergreen lifecycle campaigns&nbsp; for performance and impact</li> <li>Work with analytics to measure and socialize findings and develop next steps toward bigger wins</li> <li>Partner with team members to develop and deliver on shared strategies for large cross-functional initiatives</li> </ul> <h2><strong>To thrive in this role, you have</strong></h2> <ul> <li>8+ years of lifecycle marketing experience, with a demonstrated track record of owning strategy — not just execution — across multi-channel programs (email, push, SMS, in-app).</li> <li>Strong self-starter with ability to set goals, handle rapidly shifting priorities and timelines, and think critically to develop creative solutions with limited resources</li> <li>Experience driving large impact through scaled/automated personalization capabilities</li> <li>Comfort operating in complex XFN environments — you've worked shoulder-to-shoulder with Product and Engineering and know how to drive alignment without formal authority.</li> <li>The ability to digest large data sets, ask the right questions, analyzing campaign results and finding opportunities to improve and optimize the performance going forward, communicating those insights and plans to partners</li> <li>Experience with marketing platforms (Braze, Looker, AI tools a plus), pushing the boundaries of what those systems can do</li> </ul> <p>#LI-AM1 #LI-Hybrid</p><div class="content-conclusion"><h2><span style="font-family: helvetica, arial, sans-serif;"><strong>A little about us</strong></span></h2> <p><span style="font-family: helvetica, arial, sans-serif;">At Chime, we believe that everyone can achieve financial progress. We created Chime—a financial technology company, not a bank*—on the premise that core banking services should be helpful, easy, and free. Through our user-friendly tools and intuitive platforms, we empower our members to take control of their finances and work towards their goals. Whether it's starting a savings account, purchasing a first car or home, launching a business, or pursuing higher education, we're proud to have helped millions unlock their financial potential.</span></p> <p><span style="font-family: helvetica, arial, sans-serif;">We're a tea