hellofresh
Berlin, DE · On-site · Contract
<h2><strong>About the role: What's in the Box</strong></h2> <p>As Senior Manager Global Price & Discount Strategy (all genders) you will be part of the Global Price & Discount Strategy Team, shaping pricing and discount strategy across our full global portfolio which includes our core brand, HelloFresh, as well as: Factor, GreenChef, EveryPlate, Chef's Plate, and Youfoodz. You will own the strategy and execution of our global roadmap for active customer & referral incentives, partnering closely with local market leadership, tech, marketing, and more which makes this a unique opportunity to combine analytical depth, strategic thinking, and cross-functional execution.</p> <p>Please note that this position is a 24-month fixed-term contract (with the aim of converting it to a permanent position afterwards).</p> <h2><strong>What you’ll do: The Recipe</strong></h2> <ul> <li><strong>Global Referral Strategy: </strong>Own the conceptualization, execution, and optimization of our global referral incentive strategy, ensuring alignment with overall business goals and market conditions and translating strategy into tangible action.</li> <li><strong style="text-align: justify;">Loyalty Program & Retention Economics: </strong><span style="text-align: justify;">Lead incentive strategy and impact modeling to drive performance of our emerging loyalty program and churn prevention initiatives.</span></li> <li><strong>Advanced Testing & Analysis:</strong> Own the full AB testing lifecycle from hypothesis generation and test setup to execution and post-test analysis to constantly refine our incentive models.</li> <li><strong>Data-Driven Optimization:</strong> Identify opportunities to improve current global strategies through deep-dive analysis, increasing customer lifetime value while balancing top and bottom-line growth.</li> <li><strong>Stakeholder Engagement:</strong> Partner with and influence senior leadership and global teams (e.g., Lifecycle Marketing, Product, Analytics) in setting strategy roadmaps and sharing recommendations that drive impactful decision-making.</li> <li><strong>Playbook Development:</strong> Establish and refine best practices and playbooks to ensure a consistent, scalable approach to pricing and discount initiatives across all markets.</li> </ul> <h2><strong>What you’ll bring: The Ingredients </strong></h2> <ul> <li>Master’s degree in Business/Management, Business Analytics, Economics or any related field.</li> <li>4-6 years of professional experience in pricing strategy, consulting, analytics, or a subscription-based business model.</li> <li>Strong analytical skills
hellofresh
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