Director, Marketing Analytics

<h2><span style="font-family: helvetica, arial, sans-serif;"><strong>About the role</strong></span></h2> <p><span style="font-family: helvetica, arial, sans-serif;">Chime is looking for a Senior Manager of Marketing Analytics to lead and scale our Marketing Analytics function during a critical phase of growth. In this role, you’ll set the vision for how marketing analytics drives business strategy.&nbsp; You’ll lead a high-performing team using descriptive analytics, modeling, and experimentation to advise Marketing and Executive leadership on where and how to invest for maximum impact.</span></p> <p><span style="font-family: helvetica, arial, sans-serif;">The base salary offered for this role and level of experience will begin at $188,000 and up to $260,000. Full-time employees are also eligible for a bonus, competitive equity package, and benefits. The actual base salary offered may be higher, depending on your location, skills, qualifications, and experience.</span></p> <h2><span style="font-family: helvetica, arial, sans-serif;"><strong>In this role, you can expect to</strong></span></h2> <ul> <li style="font-family: helvetica, arial, sans-serif;"><span style="font-family: helvetica, arial, sans-serif;">Drive business outcomes.&nbsp; This role is critical for the Growth org, this team is meant to deliver outcomes not academic analyses that will sit on a shelf</span></li> <li style="font-family: helvetica, arial, sans-serif;"><span style="font-family: helvetica, arial, sans-serif;">Set and implement the vision and strategy for the Marketing Analytics team</span></li> <li style="font-family: helvetica, arial, sans-serif;"><span style="font-family: helvetica, arial, sans-serif;">Lead, mentor, and scale a team of marketing analysts, fostering high standards for technical rigor and business impact</span></li> <li style="font-family: helvetica, arial, sans-serif;"><span style="font-family: helvetica, arial, sans-serif;">Prioritize the team’s work.&nbsp; Improve the team’s processes using AI.</span></li> <li style="font-family: helvetica, arial, sans-serif;"><span style="font-family: helvetica, arial, sans-serif;">Own the company’s marketing reporting and analysis for paid, owned, and integrated channels, and for performance across acquisition, activation, engagement, retention, and LTV</span></li> <li style="font-family: helvetica, arial, sans-serif;"><span style="font-family: helvetica, arial, sans-serif;">Build scalable reporting infrastructure and self-serve tools that improve marketing velocity and accountability</span></li> <li style="font-family: helvetica, arial, sans-serif;"><span style="font-family: helvetica, arial, sans-serif;">Use MMM, experimental, and quasi-experimental methodologies to estimate incremental impact</span></li> <li style="font-family: helvetica, arial, sans-serif;"><span style="font-family: helvetica, arial, sans-serif;">Translate complex analyses into clear and persuasive executive-level recommendations.&nbsp; Partner with Marketing, Finance, and Product leadership to inform budget allocation and investment strategy</span></li> </ul> <h2><span style="font-family: helvetica, arial, sans-serif;"><strong>To thrive in this role, you have</strong></span></h2> <ul> <li style="font-family: helvetica, arial, sans-serif;"><span style="font-family: helvetica, arial, sans-serif;">10+ years of experience in analytics or a related quantitative field, with 8+ years in Marketing Analytics within a B2C technology company</span></li> <li style="font-family: helvetica, arial, sans-serif;"><span style="font-family: helvetica, arial, sans-serif;">A results-oriented mindset with a bias toward action, clarity, and high standards</span></li> <li style="font-family: helvetica, arial, sans-serif;"><span style="font-family: helvetica, arial, sans-serif;">Exceptional stakeholder management skills and experience influencing senior leadership and cross-functional executives</span></li> <li style="font-family: helvetica, arial, sans-serif;"><span style="font-family: helvetica, arial, sans-serif;">A demonstrated record of using data to drive measurable business impact in a consumer-facing marketing team.&nbsp; Experience with brand and performance marketing and how