Senior Manager, Marketing Strategy & Operations

<p>At Lyft, our purpose is to serve and connect. We aim to achieve this by cultivating a work environment where all team members belong and have the opportunity to thrive.</p> <p>The Senior Manager, Marketing Operations and Strategy is responsible for ensuring marketing efforts are efficient, data-driven, and aligned with business goals through process optimization, technology management, and strategic planning. Key duties include managing budget and org health, leading org-wide annual planning process, managing quarterly reporting (QBRs), overseeing campaign execution and budget, and providing overall operations support to the marketing leadership team.&nbsp;</p> <h2>Responsibilities:</h2> <ul> <li><strong>Strategic planning:</strong> Developing and implementing marketing strategies and plans to achieve business objectives, improve brand awareness, and build customer loyalty.</li> <li><strong>Technology management: </strong>Evaluating, implementing, and managing the marketing technology stack (e.g., CRM, marketing automation platforms, CMS) and ensuring the team can effectively use these tools.</li> <li><strong>Process optimization: </strong>Designing, streamlining, and refining marketing processes to improve productivity, efficiency, and cross-team collaboration.</li> <li><strong>Budget management: </strong>Developing, managing, and monitoring the marketing budget, including tracking budget vs forecast, and providing financial reports to management in partnership with Finance.</li> <li><strong>Data analysis and reporting:</strong> Working with Analytics to analyze marketing campaign performance data, generating reports for stakeholders, and providing data-driven insights and recommendations for improvement.</li> <li><strong>Collaboration:</strong> Acting as a liaison between marketing and other departments to ensure alignment on goals and efforts. Building rapport with the Chief of Staff community and working with on cross-company initiatives and planning.&nbsp;</li> <li><strong>Team support: </strong>Training and supporting marketing staff, and providing internal support and training on marketing platforms.&nbsp;</li> </ul> <h2><strong>Experience:</strong></h2> <ul> <li>7+ years of experience in operations or strategy, ideally within Marketing and within technology.</li> <li>Demonstrated skills in planning and strategic thinking. Experience in annual planning a plus.&nbsp;</li> <li>Strong analytical and data-driven decision-making skills.</li> <li>Technical proficiency with marketing automation tools, CRMs, and other marketing technologies.</li> <li>Excellent project management skills, including the ability to manage timelines and re