Senior Marketing Analytics Manager

<p>Our mission at Duolingo is to develop the best education in the world and make it universally available. It’s a big mission, and that’s where you come in!</p> <p>At Duolingo, you’ll join a team that cares about educating our users, experimenting with big ideas, making fact-based decisions, and finding innovative solutions to complex problems. You’ll have limitless learning opportunities and daily collaborations with world-class minds — while doing work that’s both meaningful and fun.</p> <p>Join our life-changing mission to develop education for our half a billion (and growing!) learners around the world.&nbsp;</p> <p class="Z7ph2">Read <a href="https://blog.duolingo.com/?utm_source=greenhouse.com&amp;utm_medium=referral&amp;utm_campaign=generalblog_gh_091224">our blog</a> to learn more.</p> <hr> <p style="text-align: left;"><strong>About the role...</strong></p> <p>We are building a world-class marketing organization at Duolingo with the goal to make a significant impact on the company's rapid global growth. For this growing team, we're looking for a curious marketing analytics manager to help us build the foundations of measuring and understanding the impact of our media spend. You will play a key role in enabling data-driven marketing campaigns for Duolingo.<br><br></p> <p><strong>🧠&nbsp; You will...</strong></p> <ul> <li>Create data-driven insights about the impact of our global performance marketing campaigns</li> <li>Develop new approaches to grow our user base through data-driven marketing optimization</li> <li>Partner with our data science team to better understand our new user cohorts and user behaviors</li> <li>Act as a thought partner in defining marketing key performance indicators and tracking progress against target metrics</li> <li>Mold data from multiple sources to answer key strategic marketing questions</li> <li>Partner with marketing tech to influence and prototype backend data design, build intuitive and readable dashboards using visualization tools (e.g., Tableau), and extract actionable insights</li> <li>Bridge analytics and marketing, speaking both languages</li> </ul> <p>&nbsp;</p> <p><strong>✅&nbsp; You have...</strong></p> <ul> <li>Minimum of a Bachelor's degree in Statistics, Mathematics, Economics, or another related STEM degree field</li> <li>Experience as a marketing analyst working with data from digital campaigns, including using data to inform strategic campaign decisions</li> <li>Strong ability to condense complex concepts and analysis into clear and concise takeaways that drive action</li> <li>Strong expertise using SQL to extract,