(Senior) Marketing Manager

Ready to lead, disrupt and reinvent the sleep industry? We are Emma – The Sleep Company . Founded in 2015, we have grown into the world’s largest direct-to-consumer (D2C) sleep brand, with a presence in over 20 markets and more than 35 Emma stores across Europe. Our mission is simple: to develop sleep comfort products that empower our customers to awaken their best every day. Today, our products are trusted by millions and recommended by leading consumer associations worldwide. It’s our people who bring this mission to life. At Emma, you’ll join a driven, international team that values ownership, collaboration, and continuous knowledge sharing. With colleagues from over 70 nationalities, we combine diverse perspectives with a shared ambition to learn, grow, and create lasting impact, together. Ready to awaken your best with us? About The Role We are looking for a Performance Marketing Manager to drive online revenue growth for Emma's EU Ecommerce team. You will be responsible for owning paid channels campaigns end to end, so that every euro invested delivers a measurable return. You'll work closely with key stakeholders, ranging from Global Performance Marketing and Creative Marketing to Brand Marketing and the different EU Ecommerce country teams. What You'll Do Own paid campaigns across Paid Search, Paid Social, Affiliates, Influencer, CRM and TV (linear and CTV), from strategy through execution to continuous optimization. Run A/B tests across creatives, audiences and landing pages, and turn the results into repeatable playbooks that raise performance across your channels and your market. Stay ahead of platform changes, algorithm updates and market trends, and proactively bring new tools, tactics and opportunities to the team. Define and drive performance targets such as ROAS, CPA and conversion rate, and turn data from attribution tools and in-house dashboards into clear strategic decisions. Own your revenue target and deliver local, regional or global projects on time, becoming the go-to expert for the channels you own. Collaborate with global performance and creative teams on ad messaging, budget allocation and channel mix to maximize return on every euro invested. Partner with Sales to drive commercial performance across products and categories in your market, aligning campaign plans with commercial priorities. Who We're Looking For You have a Bachelor's or Master's degree in Marketing, Finance, Business Administration or Engineering, which gives you a solid base for data-driven decisions. You have 3+ years of relevant in-house experience in B2C Ecommerce, ideally in FMCG, consumer goods or online services, with ownership of paid performance channels. You bring strong analytical skills and a strategic understanding of paid channels, turning performance data into decisions that grow revenue and improve ROAS. You have project management experience, having delivered local, regional or global projects on time while aligning