Senior Marketing Operations Specialist

Why Join The Drata Team? The best way to understand the Driver’s Mindset is to see it in action. We’re an award-winning, mission-driven team of 600+ people worldwide , united by a culture that values trust, speed, and continuous growth. Hear the Voice of the Team : Explore our "Life at Drata" page for employee testimonials on our collaborative and the growth opportunities available. Connect with Us on Socials: LinkedIn - follow us for company updates, employee stories, and career news. Job Summary: Drata's Marketing Operations team is the operational backbone that turns marketing activity into qualified, attributable pipeline — and increasingly, the team building the AI-powered systems that make that pipeline engine scale. We're looking for a Senior Marketing Operations Specialist who can move fluidly between hands-on campaign execution and building the automations, integrations, and AI-driven workflows that remove manual work from the funnel. This role owns core operational infrastructure while also acting as a builder: someone who sees a repetitive or error-prone process and asks "what would it take to automate this," then goes and does it. What you'll do: Drive the execution and optimization of multi-channel marketing campaigns, ensuring alignment with campaign goals, audience strategy, and GTM priorities. Identify opportunities to apply AI/LLM-based tools to marketing operations workflows (e.g., data enrichment, lead scoring inputs, campaign QA, documentation generation) and prototype solutions independently Build predictive lead scoring models, next-best-action or next-best-offer engines, automated content or subject line personalization using generative AI or prioritization algorithms. Document what's automated, what remains human-in-the-loop, and why — keeping the team's automation framework current as new tools come online Own data hygiene standards for lead source, UTM tagging, and campaign metadata to support accurate attribution and pROI reporting Enforce QA processes for email deliverability, list accuracy, and personalization data Ensure workflows comply with GDPR/CCPA and internal data governance standards Support UTM standardization and analytics QA to keep attribution reporting audit-ready Collaborate with Marketing Analytics on reporting needs, campaign performance tracking, and attribution readiness Partner with Platform Ops on tool integrations and funnel-wide personalization efforts Build and maintain playbooks, SOPs, and process documentation to drive repeatability and reduce single-person dependency on critical workflows What you'll bring: 4+ years in marketing operations, campaign operations, or a similar revenue operations role, ideally in B2B SaaS Hands-on expertise with HubSpot and Salesforce, including campaign structures, list management, and lead lifecycle configuration Experience with Clay, Asana-based workflow automation, or agentic/AI tooling in a marketing ops context Experience with lead routing tools (LeanData, Qualified, or similar) Demonstrated experience building automations or integrations — whether through native tool workflows, scripting, no-code/low-code platforms, or AI-assisted tooling Strong data hygiene instincts: comfort auditing, cleaning, and standardizing large datasets (UTM logic, lead source mapping, dedupe) Working knowledge of GDPR/CCPA and email deliverability best practices Excellent cross-functional communication — able to translate technical/operational constraints for non-technical stakeholders Comfort operating with ambiguity and taking ownership of ill-defined or newly-inherited processes How we support you: At Drata, our people are our strongest advantage—and we prove it with support that exceeds industry standards. Our total rewards package is designed to power your well-being, accelerate your growth, and keep your work-life balance thriving. Explore how we invest in your Life at Drata . Shared Success : We provide stock equity to ensure that as the company grows, you share directly in that success. Equity gives every employee a sense of ownership and the opportunity to celebrate our wins together—because your contributions don’t just support our progress; they help drive our collective success. Health & Wellness: Up to 100% employer-paid premiums for medical, dental, and vision coverage for employees and their dependents , along with comprehensive wellness benefits and healthcare concierge services designed to support your needs beyond traditional insurance. Financial Well-being: A comprehensive suite of financial benefits, including a 401(k) plan , company-paid life and disability insurance , tax-advantaged spending accounts , and a range of discounted voluntary offerings to help you customize and strengthen your overall financial position. Family Support: We want to support you in life's most important moments, so we offer a paid Parental Leave policy, after six months of employment. Employees also receive access to Kindbody fertility and