Senior PR & Communications Manager

<div class="content-intro"><p><strong>About Mixpanel</strong></p> <p>Mixpanel turns data clarity into innovation. Trusted by more than 29,000 companies, including Workday, Pinterest, LG, and Rakuten Viber, Mixpanel’s AI-first digital analytics help teams accelerate adoption, improve retention, and ship with confidence. Powering this is an industry-leading platform that combines product and web analytics, session replay, experimentation, feature flags, and metric trees. Mixpanel delivers insights that customers trust. Visit <a href="mixpanel.com" target="_blank">mixpanel.com</a> to learn more.</p></div><p><strong>About the Role</strong></p> <p>We're looking for a Senior PR &amp; Communications Manager for a high-visibility, high-ownership role for someone who thrives at the intersection of storytelling, strategy, and execution. As the first in-house comms hire, you'll report directly to the Head of Communications &amp; Content and will help build the PR function at Mixpanel and play a foundational role in shaping how the company is perceived by the press and public.</p> <p>You'll own day-to-day communications programs across media relations, product launches, and internal comms — while serving as the primary point of contact for US, EMEA, and APAC agency partners and media. This is a rare opportunity to build something from the ground up at a company with a strong product, a clear category, and a compelling story to tell. This role requires two days per week in our San Francisco or New York office.</p> <p><strong>Responsibilities</strong></p> <p><strong>Media relations</strong></p> <ul> <li>Cultivate and maintain relationships with journalists, editors, and producers covering enterprise tech, analytics, AI, data, and SaaS</li> <li>Drive earned media coverage in top-tier business and trade outlets</li> <li>Develop compelling story angles, press materials, pitches, and messaging frameworks</li> <li>Serve as a primary media contact and help prepare spokespeople for interviews and public presentations</li> <li>Establish and track metrics to monitor the health of Mixpanel’s coverage&nbsp;</li> </ul> <p><strong>Product launches &amp; company news</strong></p> <ul> <li>Partner closely with Product Marketing to develop and execute PR strategies for major product announcements</li> <li>Manage PR and comms activities for company news and announcements</li> <li>Ensure messaging is consistent, differentiated, and resonant with technical and business audiences</li> </ul> <p><strong>Agency &amp; partner management</strong></p> <ul> <li>Manage agency relationships in the US, EMEA, and APAC, setting clear priorities, KPIs, and workflows</li> <li>Serve as the internal contact and day-to-day liaison, ensuring agency output aligns with Mixpanel's voice and goals</li> </ul> <p><strong>Internal communications</strong></p> <ul> <li>Partner with the People team and leadership to craft internal announcements and other types of internal messaging</li> <li>Support the development of internal communication programs that keep employees informed and connected to the company's narrative</li> </ul> <p><strong>Crisis &amp; issues management</strong></p> <ul> <li>Monitor the media and competitive landscape for potential reputational issues</li> <li>Support the development of crisis communications protocols and serve as a strategic voice in sensitive situations&nbsp;</li> </ul> <p><strong>Executive communications</strong></p> <ul> <li>Identify, pursue, and manage award submissions, podcast appearances, and speaking opportunities at key industry conferences and events</li> <li>Develop and maintain LinkedIn content strategies for executives, helping amplify their voice and build their professional presence</li> <li>Collaborate with executives on bylines and contributed articles, from ideation through to final draft</li> <li>Develop and execute broader thought leadership narratives and plans for executives and the company&nbsp;</li> </ul> <p><strong>We're Looking For Someone Who Has</strong></p> <ul> <li>7+ years of communications experience, with a strong preference for candidates who have worked both in-house at a B2B tech company and at a PR agency</li> <li>Experience in one or more of the following spaces: analytics, data, AI, engineering, product developm